Marketing Technology Specialist

Responsibilities

• Own day-to-day technical operations of marketing platforms including Meta Ads, Google Ads, Hub Spot, Hootsuite, Manychat, and analytics systems.
• Configure, maintain, and integrate data between CRM, automation, advertising, and analytics platforms.
• Ensure accurate tracking through tag management, event configuration, and cross-channel attribution models.
• Collaborate with IT and external vendors to maintain system security and reliability.
• Manage, update, and optimize the firm's website and landing pages to maximize performance, SEO, and conversions.
• Maintain functionality of content management systems (e.g., Word Press, Webflow, Wix, or equivalent).
• Implement tracking codes, conversion pixels, and form integrations between the website, CRM, and ad platforms.
• Troubleshoot performance issues, plugin conflicts, and basic code errors (HTML, CSS, JavaScript, PHP preferred).

• Bachelors degree in Marketing, Computer Science, or related field.
• 5+ years of hands‑on experience managing marketing platforms and digital systems in a technology‑enabled marketing environment.
• Proficient in Meta Business Manager & Ads Manager, Google Ads, Hootsuite, Google Tag Manager, and Google Analytics 4, and Many Chat.
• Proven experience maintaining and updating websites (front‑end and back‑end).
• Working knowledge of HTML, CSS, and JavaScript (PHP or Python a plus).
• Familiarity with CMS platforms such as Word Press, Webflow, or Squarespace, and understanding of SEO best practices.
• Experience with CRM and marketing automation tools (Hub Spot, Salesforce Marketing Cloud, or Marketo).
• Data‑driven mindset with ability to visualize, interpret, and communicate performance metrics clearly.

• Certifications in Meta Ads, Google Ads, or Hub Spot.
• Experience with API integrations, data pipelines, or ETL workflows.
• Exposure to UX/UI optimization practices and accessibility standards.
• Project experience implementing website redesigns or digital transformation initiatives.
• Familiarity with SQL or Python for data automation

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance
• Paid time off
• Mental health support
• Continuing education allowance
• Home office allowance
• Home office allowance;
  Continuing education allowance