Financial Planning Analyst

Insight Global is seeking an experienced FP&A Marketing Budget Analyst to support a national fast‑food conglomerate that recently celebrated its 75th anniversary. This role is focused on managing marketing budgets, forecasting spend, and analyzing performance to ensure marketing investments align with financial and organizational goals. The analyst will work closely with Marketing, Finance, and cross‑functional partners to deliver insights that support data‑driven decision‑making and optimize marketing ROI.

• Develop, manage, and maintain quarterly and annual marketing budgets, supporting forecast cycles and ensuring timely, accurate submissions.
• Monitor marketing spend, perform variance analysis, and provide insights on campaign, promotion, and sponsorship ROI.
• Conduct pre‑ and post‑analysis for promotional initiatives and Limited Time Offers (LTOs).
• Partner with Marketing teams on campaign planning and execution, collaborating with Supply Chain, Operations, and Data Science for integrated insights.
• Align marketing strategies with financial objectives and recommend process and efficiency improvements.

• 4+ years in FP&A, financial analysis, or marketing finance.
• Experience with marketing budgeting, forecasting, and variance analysis.
• Highly proficient in Microsoft Excel and financial modeling with Power
  
  BI tools
• Bachelor's degree in Finance, Accounting, Economics or related field

• Experience supporting multi-unit sales organizations
  .