Director of Financial Accounting; Head of Finance

Overview

About True Loyal

True Loyal is a SaaS loyalty and engagement platform for consumer brands with scale.

We help brands design and run loyalty programs that drive repeat purchase and retention without complexity. Our API-first architecture and ecommerce integrations make it easy to connect data, reward actions, and measure results in real time.

Our philosophy is simple:

• Make loyalty simple.
• Bring it to everyone.
• Build the market leader.

We move fast, we value transparency, and we expect every team member to take ownership.

The Director of Finance is the company’s senior hands-on finance leader and reports directly to the CEO. You will have strong financial accounting/controller experience, enjoy being very hands-on, and have good business sense.

You will:

• Own the monthly financial reporting and close process
• Own the AP/AR process
• Own all financial models
• Lead a team of one (and expand the team as the business grows)
• Be the financial backbone that supports our growth

This role is ideal for someone with a strong accounting or PE/higher-pressure finance background who wants to step into ownership and run finance for a scaling SaaS company. You don’t need to be a strategic CFO — you need to be operationally excellent, disciplined, and fast.

• 7+ years of experience in senior accounting or controllership positons
• CPA, or a strong accounting foundation, is essential.
• Experience in Software, ideally SaaS or ecommerce finance
• You can own the monthly close process and financial models without hand-holding.
• Comfortable implementing tools and automation.
• High urgency, disciplined execution, and extreme attention to detail.
• Clear communicator who thrives in a culture of transparency and accountability.
• Hands-on operator first, strategic partner second — willing to dig in and do the work.
• Ambitious and ready to grow into broader leadership as the company scales.
• Due to an increase in AI applications, we require a brief cover letter from serious applicants with the right skill set. Please share why this opportunity is interesting, why it might be a great next career step, and the results you are proud of delivering in recent roles.

• Accuracy and timeliness of financial closes
• Forecasting reliability (variance control)
• Operational efficiency and automation improvements
• Financial visibility and reporting clarity to CEO and leadership
• Cash flow control and runway extensions
• Team development and leadership effectiveness

• Competitive compensation
• Full benefits package, including healthcare with $0 deductible and $0 co-pay
• In-person collaboration at our San Antonio HQ
• Direct influence and visibility at the executive level
• Opportunity to grow into a VP Finance or future CFO track
• Culture built on urgency, transparency, ownership, and execution