Undergraduate Admission Counselor

Overview

On the foundation of faith, wisdom and trust in Providence, Our Lady of the Lake University (OLLU) prepares graduates to transform their communities, families and professions. OLLU, founded in 1895 by the Congregation of Divine Providence, is a coeducational comprehensive institution with an enrollment of more than 2000 students. With its main residential campus in San Antonio and non-traditional programs in San Antonio, Houston, the Rio Grande Valley (La Feria), and online, OLLU has a presence in two of the largest cities in Texas, the border region, and literally around the world.

The University offers more than 30 undergraduate majors and minors, 14 master s programs and three doctoral programs through its College of Arts and Sciences, School of Business and Leadership, and the College of Professional Studies. OLLU offers classes in daytime, evening, weekend and online formats.

Job Description:

Job Summary:

The Undergraduate Admission Counselor serves as a vital member of the university s Institutional Enrollment (IE) Division. The counselor s role is multi-faceted and includes, but is not limited to, assisting in the delivery of the full range of IE services including admission counseling, recruitment travel, event planning and support, timely and strategic recruitment communications, yield and onboarding activities, and courteous and timely customer support.

The counselor plays an integral role in the college search and application process for the prospective student. From initial inquiry to final confirmation, the counselor serves as the main point of contact for prospective students and their families and is charged with assisting them in all facets of this process including the essentials of the financial aid process. Together, with the participation of the Undergraduate Admission team, the counselor is tasked with helping the office reach the enrollment goals (freshman and transfer) set by the university.

Performance Evaluation Metrics

• Communication and Engagement
• Outbound calls made per week
• Texts sent with response rate
• Emails sent with open/click rate
• Completed 2-way conversations per week
• Appointment/show rate for meetings virtual and in person
• Mentor Admissions Counselor I staff and support their training when needed

• Recruitment and Outreach
• Develop and execute an annual plan for assigned territories.
• High School, College Fairs, and Community events.
• Build and maintain relationships with high school counselors, college counselors.
• Track and monitor progress toward enrollment goals using Slate reports.

• Prospects converted to applicants
• Applicants missing documents contacted within 48 hours
• Admits contacted with 48 hours
• Admit to deposit outreach attempts completed
• Admitted process to include prospective student registered

Essential Functions

• Effectively communicates with internal and external entities to build recruitment pipelines and successfully attain recruitment goals.
• Responsible for a specific geographic territory which requires extensive travel within that territory throughout the recruitment campaign cycle.
• Attend college fairs, visit high schools, conduct campus tour appointments, coordinate and host receptions, open houses, coffee chats, and other events related to new student recruitments to increase awareness and prospect pool.
• Responsible for assisting prospective students with FAFSA completion, financial aid verification, resolution of other incomplete financial aid items and review financial cost estimation for prospective students. This includes maintaining professional knowledge and performing special projects.
• Will use discretion and judgement to counsel prospective students and their families in educational financial questions concerning OLLU scholarships, loans, grants, and student employment. To include adhering to Federal, State and Institutional regulatory requirements.
• Participates in high school and community college financial aid events, conduct on and off campus financial aid outreach presentations, seminars and/or workshops.
• Generate applications and collect all necessary supporting documentation for admission to the university.
• Routinely and systematically follow through on inquiries and applications to maximize enrollment.
• Responsible for recruitment life cycle from prospect to enrolled student.
• Effectively utilize software such as an admission CRM system, and the university s ERP system to effectively manage student records.
• Maintains a monthly communication sequence with selected target audiences (subject matter and topics will be based on recruitment plan) and coordinates the dissemination of recruiting materials through traditional mail, electronic, and presentation style sessions.
• Counsel prospective students on academic degree programs and co-curricular involvement opportunities.
• Assists in the pertinent activities related to class registration, financial aid, and orientation functions.
• Perform unofficial evaluation of transfer credit for prospective students and prepares/provides…