Director of Nursing Admissions

Overview

The Director of Nursing Admission serves as a member of the enrollment management team and incorporates a full range of undergraduate student outreach, recruitment, and yield of undergraduate students interested in undergraduate programs, with an emphasis on nursing. The position focuses on nursing admissions and works collaboratively with the nursing program leadership and nursing faculty within the School of Science, Engineering, and Technology to ensure adequate nursing enrollment targets are met.

As the university continues to develop its nursing offerings, other student population recruitment and admission responsibilities will be added to the incumbent's portfolio.

• Identifies key strategies that support student search, integrate into university-wide search, and build a funnel of volume to yield enrollment into the nursing program to include traditional and non-traditional outreach (Statewide HOSA organizations, Pre-Health and Pre-Nursing Professional organizations, 2-year and 4-year higher education environments, health career magnet programs, high school clinical rotations, and currently enrolled students).
• Works closely with university CRM (Technolutions Slate) leadership to develop and refine CRM practices to support the nursing program and recruitment, including but not limited to application and workflow development and maintenance to ensure the timely and accurate flow of student inquiry and applicant information between the Enrollment Management Division and nursing program leadership.
• Works collaboratively with the nursing program leadership and nursing faculty within the School of Science, Engineering, and Technology to ensure adequate nursing enrollment targets are met.
• Conducts meetings with prospective students and parents, providing accurate information regarding the institution s current admission standards, academic and related programs, student life, cost, and financial aid.
• Builds and maintains relationships with local community leaders, organizations, and cultural institutions. Works with the school level to organize and participate in community events, such as fairs, canvassing and school-based activities, to promote the nursing program.
• Continuously updates a playbook of best practices for recruitment and enrollment and replicates across the campus.
• Works collaboratively in the development, implementation and evaluation of the university s strategic nursing recruitment plan and leverage/analysis of enrollment data in the decision-making process.
• Collaborates with the university Marketing and Communications to develop, implement, and monitor a marketing and communication plan and strategy to support pre-nursing and Bachelor of Science in Nursing enrollments.
• Visits high schools, community colleges, early college high schools, and other educational institutions as appropriate based on review of historical and market data.
• Represents the University at on- and off-campus admissions-related programs and events.
• Reviews applications for admissions, analyzes qualifications, assists in the evaluation of transcripts for applicants for credit equivalencies; implements follow-up activities including written and electronic correspondence and telephone calls.
• Leverages third party partners (Ruffalo Noel Levitz, Encoura, NICHE, and others) to drive digital strategies to attract prospective nursing applicants.
• Plans and executes special projects in conjunction with the goals and objectives of the office.
• Serves on university committees/councils as assigned.
• Travels on behalf of the university for recruitment purposes, professional development, and other college-related events. Travel may constitute up to 30% of annual work with seasonal fluctuations and demands.
• Performs other duties as assigned.

• Bachelor s degree from a regionally accredited four-year college or university required;
  Master s degree preferred.
• 3-5 years enrollment management and/or college admission counseling. Previous nursing or health professions admission, student services or public relations experience preferred.
• Must clear and maintain a favorable background investigation and clearance.
• Must have valid driver s license, motor vehicle liability insurance and personal injury insurance; or have a self-reliant source of transportation to conduct business on a daily basis.
• Must be able to travel and work extended hours or weekends during peak times and for special programs, projects, and events.
• Must have the ability to demonstrate intermediate to advanced skills in MS Office and Office 365 (Word, Excel, Teams, Outlook and PowerPoint) including experience with virtual platforms such as Zoom;
  Experience in Technolutions, Slate CRM and Banner software is preferred.
• Must be able to present and engage in a stationary position with various constituencies, both in online and physical spaces, for up to three (3) continuous hours.
• Must have excellent verbal and written communication skills. Strong…