Regional Account Manager

Title

Regional Account Manager

This role can be based out of the following locations Salt Lake City, UT

The Regional Account Manager will be responsible for developing the customer strategy and growing Flowers Foods’ revenue, distribution, market share, and profitability with the company’s assigned accounts.

The ideal candidate must have at least 4 years of retail account management experience and the skillset to build relationships, conduct business, and enhance Flowers’ reputation with our customers and key decision makers. The Regional Account Manager is responsible for building and implementing retail customer strategy to attain volume growth targets, achieve sales goals, build market share, expand distribution, manage Accrual Budgets, and increase profitability through more effective assortment, expand authorizations, with effective strategy and tactics regionally.

• Promote a customer-centered culture that strives to exceed customer needs, requirements, and expectations
• Develop and manage customer relationship within all levels of assigned retailers, buyers, and key decision makers; contribute to customer strategy ensuring local Flowers business objectives are achieved
• Partner with the BU/Brand Teams and Marketing to understand trends and consumer preferences and direct account strategy to maximize potential
• Work with the VP of Regional Accounts and the Brand Teams to Develop a Sales Plan that delivers Flowers sales and margin objectives within the Trade Promotion Management and accrual funding structure
• Partner internally with various other departments to properly plan, communicate and ensure excellent distributions by Flowers various distribution departments
• Achieve/exceed all established key sales measures and targets
• Contribute to the development of the Annual Operating Plan (AOP)
• Ensure open and effective lines of communication and collaboration with VP of Sales, supporting
• Lead, coach, and support retail team. Build, develop, a high performing sales leadership at region level and build regional culture to ensure high performance results

• 4 years’ experience working in Retail Account Management and CPG sales. Past success in teamwork and guiding sales

• Bachelor’s degree or equivalent management experience required

Flowers Foods, Inc. (NYSE: FLO) is one of the largest producers of packaged bakery foods in the United States with 2024 sales of $5.1 billion. Among the company's top brands are Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, and Tastykake.

• Comprehensive health and medical benefits
• 401(k) Retirement savings plan
• Professional growth and leadership training
• Paid vacation, holidays, and parental leave