Sales Development Representative – Metal Fabrication Machinery

Overview

We are seeking a well-spoken, self-driven Sales Development Representative (SDR/ADR) to support our machinery sales efforts within the metal fabrication industry. This role requires strong relationship-building skills, technical understanding, and the ability to learn quickly. You will spend time visiting customers, understanding their production needs, and creating qualified opportunities for our leadership team to present solutions and close deals.

• Visit customers within the assigned territory to understand their operations, challenges, and machinery needs
• Build strong, professional relationships throughout the fabrication industry
• Focus on core product lines, including Press Brakes, Fiber Lasers, Plate Rolls, Shears, Punch Presses, and Panel Benders
• Identify additional opportunities for any metal fabrication equipment we offer
• Gather accurate technical and operational information required for preparing machinery quotes
• Qualify prospects and schedule appointments for leadership to conduct presentations and finalize sales
• Maintain organized notes, customer intelligence, follow-up activities, and detailed documentation
• Communicate concise, accurate, detail-oriented information to internal teams

• Strong communication, problem-solving, and relationship-building abilities
• Self-starter with initiative; able to work independently without needing to be “hand-fed” solutions
• Highly organized, teachable, and quick to learn new systems and technologies
• Strong understanding of math and measurements, including unit conversions - Added Benefit
• Proficiency with Microsoft Office and basic PDF editing
• Comfortable with frequent field visits and interacting directly with customers

• Familiarity with part drawings and the ability to read prints
• Basic understanding of CAD/CAM programming
• Interest or experience in metal fabrication machinery is a strong plus