National Sales Manager; AI-powered digital ski coach device

Overview

Job Title: National Sales Manager (AI-powered digital ski coach device)

Location: Salt Lake City, UT

Market: US

Channel: Retail

Reporting to: Global Head of Business Development

Direct Reports: None. This is a sole contributor position.

Traveling: As needed

Salary Range: (USD) $70k to $90k in base salary + up to $30k in bonus + negotiable equity

Visa: No sponsorship possible. Must have valid work authorization

Job : _JOB

Remote work policy: Full remote

Job Seniority: Middle Management Level

Company size: Small (1-50 ppl)

Company Ownership: Privately Owned

Industry(ies): Electronics, Recreational / Sporting Goods

Function(s): Sales & Business Development (National)

Company Description

Our client is a high-growth sports technology company using AI, real-time feedback, and advanced motion sensors to enhance athletic performance and learning for skiers. The company has already reached over 50,000 active users worldwide and is backed by venture capital investors supporting its ambition to scale tenfold in the next four years. Combining biomechanics, data science, and human coaching, the brand is redefining how skiers train and progress on snow.

Following the successful launch of its second-generation product, the company is now focused on expanding its retail footprint in the United States to complement its strong direct-to-consumer base.

The U.S. Retail Sales Manager will lead the development and management of the company’s retail sales channel in North America. This position will drive the expansion of brick-and-mortar partnerships across ski destinations, specialty stores, and resort-based retailers. The role will involve recruiting and supporting key accounts, executing demo events, and creating training programs that help retail partners successfully present a complex, technology-driven product to customers.

Reporting to the Head of Business Development, this position will initially operate as an individual contributor, with the potential to grow into a leadership role as the channel expands.

The ideal candidate is a passionate skier with a solid understanding of specialty retail and consumer technology. They should bring at least three years of experience in sales or retail management, ideally in the snow sports, outdoor, or connected consumer products sectors. This person will combine commercial drive with the credibility to represent an innovative product to both consumers and retailers.

Candidates should be based in or near major mountain hubs in Utah, Colorado, or California and be comfortable spending significant time on-site with retail partners and on the slopes.

• Develop and execute the U.S. retail sales strategy in alignment with global objectives
• Identify, onboard, and manage key retail partners, focusing on independent and specialty ski shops
• Create and implement training programs to improve in-store product knowledge and sell-through performance
• Plan and host on-snow demo events and community activations to drive consumer engagement and retailer visibility
• Support partners with interactive point-of-sale displays and promotional tools
• Monitor sales performance and report on channel growth, profitability, and market trends
• Collaborate with marketing and product teams to ensure consistent brand representation at retail
• Provide feedback to management on customer insights and opportunities for channel improvement

• Passion for skiing and ability to demonstrate products on snow
• Minimum 3 years of experience in retail sales, account management, or business development in snow sports, outdoor, or consumer tech industries
• Proven success building or expanding retail networks and managing partner relationships
• Strong communication, negotiation, and presentation skills
• Self-driven and entrepreneurial mindset suited to a fast-paced, growth-stage environment
• Willingness to travel frequently across Utah, Colorado, California, and other U.S. regions as needed