Junior Marketing Manager

Location: Hybrid, Three Days a Week in SLC HQ

Reports to: Director of Marketing

Type: Full-time

NuTrail is on a mission to make better-for-you eating empowering, delicious, and accessible. Known for our no sugar added nut granolas, we use clean, premium ingredients like nature’s nuts and seeds to fuel active, health-conscious lifestyles. Our products are crafted for people who care about what they eat — and how it makes them feel.

We’re a fast-growing brand with a passionate team of food lovers, wellness seekers, and brand builders. We believe in moving fast, being bold, clean ingredients and creating products people genuinely love.

The Junior Marketing Manager leads the day-to-day execution of NuTrail’s marketing efforts across digital, influencer, email, and website. This role is critical in scaling our marketing function, mentoring junior team members, and ensuring all campaigns and partnerships align with our brand and business goals. This is mission critical for building awareness, household penetration and brand love.

You’ll report to the Director of Marketing and work closely with the CMO and cross-functional teams to bring our brand to life across every consumer touchpoint.

• Serve as the primary point of accountability for day-to-day marketing execution.
• Mentor and support Marketing Coordinators, ensuring clear priorities, effective workflows, and professional development.

• Execute media strategy, ensuring consistent brand voice, engagement, and content planning.
• Oversee community management, coaching team members on customer interactions and brand advocacy. When needed, execute community management.
• Maintain and evolve the FAQ and response documentation to support the team.

• Execute influencer marketing strategy, including paid and gifted campaigns, relationship management, and ROI tracking.
• Execute paid influencer partnerships.
• Manage third-party marketing partners and vendors to ensure alignment with brand goals and budget.

• Direct content creation across digital platforms (photo, video, copy) to ensure brand consistency.
• Collaborate with the in-house Design Coordinator and external design agencies to produce assets that support campaigns and sales.

• Manage the influencer and content creation budget, ensuring efficient spend.
• Track spend against KPIs and report on marketing ROI.
• Develop and maintain the detailed social calendar.

• Own communication with consumers that reach out to us directly through email or through retailers, namely Costco. Use each touchpoint as an opportunity to demonstrate compassion and build brand love.
• Enter quality contacts in the quality spreadsheet and facilitate getting any additional information the QA Manager needs to investigate incidents.
• Maintain Consumer Response FAQ document.
• Report monthly on types of contacts, flag emerging quality issues, and mine contacts for actionable insights.
• Partner with the Sales team to execute retail marketing campaigns and promotions.
• Align marketing initiatives with retail and distribution goals.
• Analyze campaign performance and market trends to inform future strategy.
• Identify new platforms, tools, or campaign opportunities to elevate the brand.
• Coordinate cross-functionally with Sales, Product, and Operations to support company-wide initiatives.
• Report on KPIs and monthly performance for all marketing activities.

• 3-5 years of brand marketing experience, ideally in the consumer sector, with a focus on social media, influencer marketing and content creation.
• Strong project management and team leadership skills.
• Experience managing influencer programs, content creation, and social media.
• A creative eye with a data-driven mindset.
• Excellent communication and collaboration skills.
• Comfort with ambiguity and a high rate of change.
• Strong sense of ownership and self-direction.
• Passion for health, wellness, and building brands people love.

• Be part of a mission-driven brand redefining better-for-you snacking.
• Work with a collaborative, entrepreneurial, and passionate team.
• Competitive salary, equity, and benefits.
• Flexible hybrid work environment and generous PTO.