VP of Marketing

Overview

About Tava Health
At Tava Health, we believe mental health care should be as accessible and stigma-free as a checkup. We re reimagining the entire experience: from how people find a therapist to how providers deliver care, so more individuals can get the support they need, when they need it.

Location:

Remote

Employment Type:

Full time

Location Type:
Hybrid

Department:
Marketing

We’re looking for a VP of Marketing to lead and scale our marketing strategy across a multi-sided marketplace. This role will be responsible for driving demand and engagement on both sides of the market, partnering closely with Provider Marketing and Commercial Market teams, and leading our in-house Creative team (design, web, and content). You’ll own strategy while staying closely connected to execution - turning insight into action.

This is a highly cross-functional leadership role for someone who understands how to balance supply and demand and align marketing with revenue. Reporting to the CEO, you’ll work closely with executive leadership to support company growth. As a growth-stage company, we have strong marketing foundations in place, and this role builds on existing strategy, channels, and partnerships to sharpen, evolve, and scale what’s working.

• Own the end-to-end marketing strategy across a two-sided marketplace, ensuring balanced growth, strong positioning, and efficient acquisition on both sides of the platform
• Partner closely with the Provider Marketing team to drive provider acquisition, activation, engagement, and retention of providers
• Collaborate with the Commercial Market team to support revenue growth, pipeline generation, and market expansion through targeted campaigns and go-to-market strategies
• Own the marketing budget and channel investment strategy, allocating resources to drive efficient growth across both sides of the marketplace
• Lead, mentor, and manage the Creative team (design, web, and content), setting a high bar for quality, consistency, and impact across all channels
• Translate business goals into clear marketing priorities, briefs, and roadmaps that align teams and drive execution
• Oversee brand strategy, messaging, and storytelling across lifecycle, performance, and product marketing efforts
• Develop and optimize marketing channels, including website, content, lifecycle, paid media, partnerships, and product-led growth initiatives
• Leverage data and experimentation to inform decisions, measure impact, and continuously improve performance
• Build scalable processes, systems, and metrics that support growth and cross-team alignment

• 7+ years of marketing experience, with at least 3 years in a leadership role
• Proven experience working in or marketing for a two-sided marketplace (e.g., platforms with both supply and demand dynamics)
• Strong cross-functional collaborator with experience partnering closely with sales, provider/customer marketing, product, and revenue teams
• Experience managing creative teams or agencies, with a strong eye for brand, design, messaging, and storytelling
• Strategic thinker who can zoom out to define direction and zoom in to drive execution
• Data-driven mindset with experience using metrics to guide prioritization and optimization
• Excellent communication skills, with the ability to align stakeholders and influence at all levels of the organization

• Experience in healthcare, fintech, or regulated industries
• Background in B2B2C or hybrid go-to-market models
• Experience scaling marketing in a high-growth or early-stage environment

• Marketing systems, priorities, and performance are clearer, more efficient, and more scalable than when you joined
• Clear, aligned marketing strategy that supports both sides of the marketplace
• Strong partnership and trust with product, sales, and customer success teams
• High-quality, consistent creative output that elevates the brand
• Measurable impact on acquisition, engagement, and revenue growth
• A motivated, high-performing creative team with clear direction and ownership

• Competitive salary and stock options
• Free Tava mental health benefit for you and your…