Lead Generation Marketing Manager

About Avolve

Avolve is the global market leader in electronic plan review for local governments. We made the INC  list as one of the fastest growing private companies in the US, and our government expertise was acknowledged when we were honored to be the only plan review vendor on the Government Technology’s Gov Tech 100 list for 2025 – a summary of 100 innovative companies making a significant contribution to the public sector.

At Avolve we digitalize the review and approval of plans for permit applications, for both citizen and commercial planning developments. This enables government jurisdictions to improve efficiency and processes, as well as optimizing the experience for both permit applicants and plan reviewers.

We have over 350 customers globally and are expanding fast, because we partner with some of the leading technology providers out there, including Microsoft, Google, and Esri – in fact, we are the only vendor that has Esri GIS functionality embedded in the plan review solution, which has earned us the Esri State and Local Government Specialty in recognition for our innovation.

It is an exciting time to join Avolve - we are expanding into new territories and have great vision for our technological solutions. As a team, we take enormous pride in the quality of our work, and our people come to work because they enjoy being part of the Avolve family and helping our customers to create safe and thriving communities.

Avolve is seeking a Lead Generation Marketing Manager to drive our lead generation efforts and support our growth objectives. This role requires expertise in B2B demand generation, campaign management, and marketing analytics. As a key member of the marketing team, you’ll collaborate across sales, product, and operations, execute multi-channel campaigns, and deliver measurable results that fuel our sales pipeline.

• Manage the marketing lead generation funnel, ensuring a consistent flow of qualified leads to sales
• Plan and execute multi-channel campaigns (email, webinars, social, paid online advertising) to nurture prospects and deliver MQLs
• Create campaign content, including copywriting, landing pages, digital and print ads, and video, following brand guidelines
• Utilize ABM platforms and paid media to target key personas in buyer groups
• Report on and evaluate marketing campaign performance, using data to optimize future efforts
• Support event marketing and SDR outreach with aligned messaging and enablement materials
• Drive best practice Hub Spot workflows to automate campaign flows, working alongside marketing operations
• Collaborate with cross-functional teams and manage multiple projects in a fast-paced environment

• Bachelor’s degree in marketing, communications, business, or related field, or equivalent combination of education, training, and experience
• 6+ years of relevant demand generation professional marketing experience in a B2B role, ideally with technology and/or public sector exposure
• Proven ability to deliver lead generation goals and manage data-driven marketing campaigns
• Strong written and verbal communication skills, including copywriting and template design (Canva, email creation tools)
• Experience with Hub Spot or other marketing automation and project planning software
• Detail-oriented, deadline-driven, and able to manage multiple priorities
• Strong communication and collaboration skills to work across cross-functional teams.

• Experience with ABM platforms and paid media targeting
• Public sector marketing experience
• Advanced skills in Excel, PowerPoint, and Word

• Group Medical, Dental, Vision and Life insurance
• 401k
• Unlimited Vacation
• Paid Sick Leave & Holidays

We consider multiple factors when determining your compensation offer, including your skills, experience, and work location. The posted salary range represents the target base pay for this role at the time of posting. Individual pay within the range is determined by job-related factors such as qualifications and geographic market.

The annual base salary range for this position is $80,000 to $85,000. This range does not include potential…