Home Improvement Financing Marketing Brand Strategist

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At Regions, the Home Improvement Financing Senior Marketing Communications Manager oversees the development and execution of external communications related to businesses, customer service, and community engagement. The goal is to enhance brand recognition and reputation to drive business growth.

Regions Home Improvement Financing, a division of Regions Bank, engages in strategic partnerships with home-improvement manufacturers, distributors, franchisors, trade groups, and independent contractors to provide Point-of-Sale financing capabilities. This enables partners to offer homeowners an option to pay for various home improvements, benefiting both contractor partners and homeowners.

Primary Responsibilities

• Develops and executes communication strategies that complement each business’s strategic and marketing plans
• Collaborates with internal partners to share success stories that illustrate internal communication themes and reinforce culture
• Develops strategies to advance thought leadership and collaborates with Executive Communications on white papers, speeches, and other content
• Executes a regular cadence of campaigns that advance community initiatives and/or business initiatives
• Collects data to understand message performance and optimizes messages for the marketplace and audience
• Serves as the marketing message strategy subject matter expert to internal business partners
• Oversees the development of unique customer communications (pricing schedules, collateral, customer letters for legal, branch consolidation, mergers, etc.)

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelor’s degree in Communications, Marketing, or a related field with seven (7) years of related experience
• Or Associate's degree in Communications, Marketing, or a related field with nine (9) years of related experience
• Or High School Diploma or GED with eleven (11) years of related experience

Preferences

• Management experience
• Strong knowledge of the financial services industry and applicable products, services, and data

Skills and Competencies

• Ability to learn additional systems as needed
• Ability to manage multiple priorities simultaneously
• Ability to research, analyze data, and derive facts
• Ability to work in a team environment when applicable
• Ability to work under pressure and meet deadlines
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Strong organizational skills
• Strong verbal and written communication skills
• Strong work ethic and self-motivation

Position Type
Full time

Compensation Details

Pay ranges are job specific and provided as a point of market reference for compensation decisions. Other factors impacting pay include experience, skills, knowledge, contribution, location, and performance. Pay varies among associates within the same job.

The target information below is based on the Metropolitan Statistical Area Market Range for the position location and level.

Job Range Target:

Minimum: $95,603.75 USD

Median: $ USD

Incentive Pay Plans:

This job may participate in an annual discretionary bonus plan.

Benefits Information

Regions offers a benefits package that is flexible and comprehensive. Benefits information is informational and not a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated for any class of associate at any time. To learn more, visit the Regions benefits page.

Location

Salt Lake City, Utah

Equal Opportunity Employer/including Disabled/Veterans

Job applications are accepted electronically through our career site for a minimum of five business days from posting. Higher-volume postings may remain active longer due to business need and may be closed at any time at the discretion of the company.