Vice President of Sales and Marketing

Overview

Vice President of Sales and Marketing Job Opening in Salt Lake City, UT

Innovative Building Products Manufacturer

We are seeking an experienced and strategic Vice President of Sales and Marketing to join a rapidly growing manufacturing company in the building materials industry. This executive role will be pivotal in driving revenue growth, expanding market share, and elevating brand recognition nationwide. Known for its commitment to innovation and quality, our client offers durable, cost-effective solutions designed for both retail consumers and professional remodelers.

As a core executive team member, the Vice President of Sales and Marketing will shape the company’s sales strategy, strengthen the brand’s market position, and build a high-impact, results-oriented sales organization. This role requires a visionary leader with a proven track record of scaling sales operations, implementing successful marketing strategies, and fostering a high-performance culture.

In this position, you will drive the growth of two primary product lines: one tailored for major retail outlets such as Home Depot, Lowe’s, and Menards, and another dedicated to professional remodeling companies. You will expand customer engagement across these distinct markets through strategic leadership, ensuring that retail and trade channels are optimized for maximum reach and profitability.

This is a unique opportunity for a skilled executive to lead a talented team, manage critical relationships, and develop innovative strategies that will solidify our client’s position as an industry leader.

• Growth Leadership:
  Spearhead strategies to double revenue over the next five years through direct and indirect sales channels, specifically focusing on expanding into new markets and customer segments.
• Team Development:
  Lead and develop a high-performing sales and marketing team, fostering accountability and a results-driven culture prioritizing growth and customer relationships.
• Market Expansion:
  Identify and execute new market opportunities, exploring growth channels beyond the current focus to diversify and increase revenue streams.
• National Retail Partnerships:
  Build and maintain strategic relationships with key retail partners to enhance product visibility and drive sales, increasing brand presence in major markets.
• Innovative Marketing Strategy:
  Design and implement impactful marketing campaigns utilizing digital, social media, and content strategies to increase brand awareness and support sales goals.

Vice President of Sales and Marketing Responsibilities

• Strategic Sales and Marketing Leadership
• Develop and execute an aggressive sales and marketing strategy that aligns with the company’s growth objectives.
• Lead and mentor a dynamic team, instilling a high-performance culture and a commitment to excellence.
• Explore and implement strategies to expand into new customer segments, markets, and sales channels.
• Oversee digital marketing, social media, and content initiatives that build brand awareness and drive demand.
• Analyze market trends, customer behavior, and competitor activities to drive continuous improvement in product positioning and marketing strategies.
• Collaborate closely with product development teams to align market demands with product offerings.

Sales Optimization and Strategic Partnerships

• Establish and grow key partnerships with national retail accounts to maximize product placement and sales.
• Lead major sales negotiations, securing profitable contracts and establishing strategic alliances that enhance the company’s market position.
• Monitor and evaluate sales performance, ensuring targets are met or exceeded by adapting strategies as needed.

Operational and Financial Stewardship

• Oversee the sales and marketing budget and optimize resource allocation for maximum impact.
• Provide regular reports and insights to the executive team on performance metrics, market trends, and growth opportunities.
• Collaborate with executive team members to address company challenges, develop solutions, and drive company success.

• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
• At least…