Regional Sales Director

The Regional Sales Director is a key leadership role responsible for overseeing and managing the sales performance within a designated region. The primary objective of the role is to coach, inspire, and support a team of local leadership, including the executive director and sales leader, to achieve targeted sales occupancy and revenue goals. The Regional Sales Director plays a crucial role in driving sales success within the designated region.

By providing guidance, support, and inspiration to the sales team, they contribute to achieving targeted sales goals and ensuring long-term business growth.

Candidates will need to live within the regions they serve:

• Local Sales Culture – Work closely with local leadership teams to ensure each location has an optimized sales.
• culture aligned with overall objectives, systems and resources and sales goals.
• Work with community leadership teams to “lead through influence”.

• Sales Strategy - Develop and implement effective sales strategies and tactics to drive occupancy and revenue growth in the region, aligning with overall company objectives.
• Goal Setting - Collaborate with the VP, RDO, executive director and sales team to set clear, challenging, and achievable sales targets, ensuring they are aligned with the overall sales goals and objectives.
• Performance Monitoring - Regularly monitor and analyze sales performance metrics, including revenue, sales activities, and pipeline management, to identify areas of improvement and take appropriate actions.
• Sales Forecasting - Work closely with the sales team to develop accurate sales forecasts and participate in the development of the annual sales budget.

• Work closely with your Regional Director of Operations and Regional Clinical Director to model leadership for the community team and collaborate on areas of improvement across all departments, set and take appropriate actions.
• Sales Support - Collaborate with internal departments, such as marketing, product development, and customer service, to provide necessary support and resources to the sales team, ensuring smooth operations and customer satisfaction.

• Develop deep understanding of the Pillars of Success for the community sales director role.
• Coach for Success – Establish a routine Coaching Call (weekly or EOW) with each sales leader to invest in, develop and support a high-performing sales team by providing guidance, coaching, and mentoring to ensure individual and team success.
• Relationship Management – Work closely with the sales team to show them how to build and maintain strong relationships with key customers, partners, and stakeholders to drive business opportunities and ensure customer satisfaction.

• Work with RDO and PACS Senior Living sales leadership to establish regular cadence of site visits, being flexible as business needs change.
• Establish well thought out agenda following the site visit excellence checklist
• Performance Evaluation – Participate in regular performance evaluations and provide constructive feedback to the local leadership and sales team, identifying areas of improvement.

• Training and Development - Identify training needs and provide ongoing training and development opportunities to enhance the executive director and sales directors’ sales skills and capabilities.
• Ambassador Training – Work with community ED to host routine Ambassador Training, ensuring all leadership team members, concierges and other team members are trained in customer service, excellent telephone etiquette, “walk in” and back up tour support.
• Market Analysis - Stay updated on market trends, competitor activities, customer needs, and pricing and provide insights to the sales team to drive strategic decision-making and effective sales approaches.
• Communicate identified trends and market changes with RDO and PACS Senior Living sales leadership.

• This position involves regular travel (approximately 60–80%) across assigned communities.

• Demonstrated sales closing skills with a consistent record of high occupancy…