Hybrid Marketing Operations Specialist

Location: Hybrid (Salt Lake City, UT)

Reports to: Head of Marketing

Department: Marketing

Core platforms: Salesforce, Pardot / Account Engagement (MCAE), Word Press, GA4

Allen Comm is a leader in custom corporate learning solutions, recognized for innovation and excellence with over 500 industry awards. We help enterprise organizations optimize their learning ecosystems through strategic custom design, cutting‑edge technology, and impactful solutions.

The Marketing Operations Specialist keeps Allen Comm’s marketing technology running smoothly and accurately. You’ll work hands‑on in Salesforce, Pardot / Account Engagement (MCAE), and our Word Press website on a regular basis, while supporting analytics and coordinating with our outside agency partners. You’ll collaborate with a Marketing Manager who handles brand, content, and creative, with leadership driving strategy and growth. Because we’re a small team, this role sits at the intersection of marketing and sales operations — you’ll need to be comfortable on both sides of Salesforce to close the loop between the leads we generate and the revenue we report on.

This is a focused role that suits someone who likes owning the technical side of marketing without the overhead of a large team or high‑volume operation.

• Administer the marketing automation platform (Pardot / Account Engagement), including building and maintaining nurture programs, email campaigns, lead scoring, segmentation, and deliverability.
• Manage lead handoff between marketing and sales in Salesforce, including MQL to SAL transitions, follow‑up monitoring, and attribution reporting that tracks marketing’s contribution through the full sales cycle.
• Handle campaign tracking, lead routing, field mapping, and reporting on both the marketing and sales sides of Salesforce — giving leadership clear visibility into what’s working and where leads are going.
• Maintain the company’s Word Press website for routine edits: page updates, landing pages, and forms. Routine changes shouldn’t require a developer. Coordinate with our web agency on larger updates.
• Own website analytics (GA4) and provide reporting that connects marketing activity to pipeline — campaign performance, cost per lead, and channel results.
• Serve as the day‑to‑day point of contact for our SEO and paid search agency, reviewing performance, tracking spend, and keeping efforts aligned with marketing goals.
• Manage a small set of martech tools and subscriptions: renewals, access, and basic troubleshooting of data flow between platforms.
• Use AI capabilities already embedded in the platform stack and help evaluate new tools that can improve efficiency or insight across the marketing operation.

Required

• 2–5 years in marketing operations or marketing technology in a B2B environment.
• Hands‑on experience with Salesforce and Pardot / Account Engagement (MCAE). You’ve built nurture programs, managed campaigns at the platform level, and know your way around Salesforce on both the marketing and sales sides: lead routing, campaign tracking, handoff workflows, and reporting.
• Experience configuring the Pardot (Account Engagement) – Salesforce connector specifically.
• Comfortable working in Word Press: page updates, form management, basic troubleshooting. Routine edits shouldn’t require a developer.
• Enough familiarity with SEO, paid search, and analytics to work productively with an outside agency, interpret results, and ask the right questions.
• Solid analytical skills. You can pull data, interpret it, and communicate findings clearly to people who aren’t in the weeds.

Preferred

• Experience with Asana or similar project management tools.
• Familiarity with AI features in marketing platforms or standalone AI tools for content, automation, or data analysis.
• Background in professional services, technology, or learning and training industries.