Web Content Specialist

We are looking for a Web Content Specialist to assist the Ken Garff Automotive group maintain and optimize our dealership websites and web-based marketing strategy. This role will be responsible for creating an exceptional user experience for our customers as they search for a new vehicle on our digital showrooms. You will work closely with regional marketing teams to coordinate marketing objectives and web projects.

• Maintain dealership websites with accurate inventory, pricing, specials and content
• Work closely with website platforms Dealer Inspire, and
• Work closely with inventory providers to ensure accurate inventory and pricing models
• Work closely with Regional Marketing Managers to update monthly offers and content
• Create custom landing pages
• QC websites for UI/UX optimization
• Manage support requests
• Communicate changes and timelines for web support help
• Identify opportunities for site improved performance
• Update Google Tag Manager and publish new tags
• Manage Google Analytics account and ensure data is reporting accurately
• Analyze heatmaps for customer engagement opportunities

• 1-2+ years in web content management
• Google Analytics experience
• Google Tag Manager experience
• HTML and CSS experience (preferred)
• Automotive marketing experience (preferred)
• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

Live Ken Garff values of R.I.G.H.T Respect, Integrity, Growth, Humility, Teamwork