Social Media Manager

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The Social Media Manager (SMM) is a strategic storyteller and digital strategist responsible for shaping how United Way of Salt Lake, 211 Utah, Promise Partnership Utah, and Utah’s Promise are represented and interact across social platforms. This role drives the organization’s social presence with an eye toward long-term brand building, audience growth, partner engagement, and mission impact.

The SMM integrates data-driven insights with creative content approaches to elevate brand visibility, expand influence within key stakeholder groups, and strengthen community connection. Collaborating with internal teams, the SMM ensures our social ecosystem reflects organizational priorities, brand and message consistency, supports campaigns through amplification, and advances strategic goals.

Drive a cohesive, data-driven social media strategy across four brands—creating and managing content that strengthens visibility and engagement.

• Develop and execute a multi-platform social media strategy aligned with organizational and department-level strategic goals.
• Set measurable objectives tied to brand health, audience engagement, and digital conversion outcomes.
• Identify opportunities for thought leadership, issues advocacy, and narrative storytelling.
• Conduct competitive landscape analysis to position brands as a social sector leader.

• Produce, edit, and publish high-quality, brand-aligned content.
• Establish strategic narrative and content architecture across platforms.
• Collaborate with in-house designers on engaging, innovative creative.
• Plan and execute multi-channel campaigns.

• Build and maintain meaningful digital relationships with partners, donors, stakeholders, and influencers.
• Engage with audiences through timely responses and proactive conversation-building.
• Attend events to capture mission-driven stories.

• Use social media and analytics tools to evaluate performance and improve strategy.
• Translate insights into actionable recommendations.
• Stay ahead of emerging technologies and trends.
• Other duties as assigned.

The position is a full-time, exempt position with full benefits. $62,000 – 72,000. Salary commensurate with experience. UWSL/UP provides a wide range of benefits, including:

• Life, accidental death, and long & short-term disability insurance
  • FSA
  • HSA contribution
• Free on-site gym & bike storage
  • Paid parking or public transportation subsidy
• Two weeks paid office closure (December & July)
  • Generous PTO & Health time
• Paid parental leave
  • Onsite coffee shop & café
  • Paid time to volunteer