PPC Specialist

We are seeking a results-oriented PPC Specialist who can build, optimize, and scale high-converting Google Ads campaigns for local service-based businesses.

The PPC Specialist will be responsible for planning, executing, and optimizing paid search campaigns focused on generating qualified inbound calls and form submissions for plumbing services.

This role requires strong expertise in Google Search Ads
, conversion tracking, and cost-per-lead optimization within local service markets.

Build and manage Google Search campaigns for plumbing services

Structure campaigns by service category (e.g., drain cleaning, water heater repair, leak detection, emergency plumbing)

Conduct keyword research focused on high-intent local search terms

Implement negative keyword strategies to reduce wasted spend

Manage geographic targeting and radius-based campaigns

Monitor and optimize campaigns to achieve target CPL (Cost Per Lead)

Improve Quality Score, CTR, and conversion rates

Adjust bidding strategies (Manual CPC, Max Conversions, Target CPA)

Optimize ad copy and extensions (call, location, sitelinks, structured snippets)

Manage budget allocation efficiently across services

Set up and maintain conversion tracking (calls + form submissions)

Implement tracking via Google Tag Manager and GA4

Integrate call tracking software (e.g., Call Rail, What Converts)

Provide weekly performance reports with actionable insights

Identify scaling opportunities based on data

Recommend landing page improvements to increase conversion rates

Conduct A/B testing (ad copy and landing page elements)

Analyze user behavior and drop-off points

Minimum 2+ years of experience managing Google Ads

Proven experience in local service or home services industries (plumbing, HVAC, roofing, electrical, etc.)

Demonstrated ability to reduce CPL and increase lead volume

Strong understanding of:

Keyword match types

Quality Score optimization

Geo-targeting & service area campaigns

Experience with :

GA4

Conversion tracking setup

Call tracking systems

Experience with Google Local Services Ads (LSA)

Experience managing budgets between $1,000–$10,000/month

Understanding of local SEO and Google Business Profile optimization

Experience working in startup environments

Lead Quality

Conversion Rate

Call Volume

Return on Ad Spend (ROAS)

Data-driven and analytical mindset

Strong problem-solving skills

Ability to work independently with minimal supervision

Clear communication and reporting skills