Marketing Communications Specialist

Overview

Company: Pressure Medical

Location: Sandy, UT (Hybrid/Remote-friendly)

Type: Contract (Part-time, with potential to extend/expand)

This role will own day-to-day execution of marketing activities including investor email campaigns, website content updates (Wix: no coding required), social media management (Linked In and Instagram), content creation (slide decks, posters, one-pagers), and trade show/conference support, including booth design and on-site storytelling.

The ideal candidate is a hands-on marketer who can both create high-quality assets and maintain consistent messaging for investors, partners, and customers in a regulated, technical environment. Military, military-spouse, and veterans are highly encouraged to apply!

1. Investor & Stakeholder Communications

• Draft, edit, and send investor update emails (e.g., quarterly updates, product milestones, funding announcements, key partnerships).
• Maintain an investor communications calendar and ensure timely, consistent outreach.
• Collaborate with leadership to translate technical and regulatory updates into clear, compelling narratives for investors and strategic partners.
• Develop and maintain standard templates for investor communications (e.g., progress updates, data room overviews, pitch follow-ups).

2. Website Management (Wix)

• Own day-to-day content updates on the Pressure Medical website via Wix, including:
• Home page messaging, product descriptions, and use-case pages.
• News/updates, blog posts, and event announcements.
• Basic on-page SEO (titles, meta descriptions, headings, image alt text).
• Ensure all website content accurately reflects current products, patents, use cases, and leadership team information.
• Coordinate with leadership on landing pages tailored for investors, defense/medical stakeholders, and industrial customers.

3. Social Media & Thought Leadership

• Plan and execute a consistent publishing calendar for:
• Linked In: company page posts, founder/leadership ghostwriting, investor-facing updates, industry insights.
• Instagram: visual storytelling around product use-cases, events, behind-the-scenes, and brand-building content.
• You Tube: Develop and manage video content strategy focused on product demos, use-case stories, and thought leadership. Create or curate short-form videos (2–5 minutes) showcasing hemorrhage control scenarios, customer testimonials, clinical outcomes, and technical innovation. Optimize video titles, descriptions, and thumbnails for searchability and compliance. Monitor basic performance metrics (views, watch time, click-through, subscriber growth) and recommend content optimizations based on audience engagement.
  
  Support event and conference coverage with live or recorded highlights and booth walkthroughs. Ensure all videos align with regulatory requirements and maintain consistent brand voice across the channel.
• Draft and schedule posts that align with brand voice and compliance requirements.
• Monitor basic performance metrics (reach, engagement, click-through) and optimize content accordingly.
• Support growth of the company’s professional network and visibility with targeted campaigns (e.g., product launch, conference presence, new patents).

4. Content & Creative Asset Production

• Create slide decks for investors, partners, and conferences using Canva (and/or PowerPoint), including:
• Company overview and pitch decks.
• Product and technology overviews.
• Use-case and outcomes-focused presentations for military, industrial, and emergency audiences.
• Design posters, one-pagers, and simple trade show or conference materials in Canva.
• Maintain a consistent visual identity and messaging across all materials (colors, fonts, logos, key phrases).

5. Trade Shows, Conferences & Events

• Support planning and execution of trade shows, conferences, and live events in the defense, medtech, and industrial safety spaces.
• Develop clear event storytelling and messaging frameworks:
• Distill Pressure Medical’s value proposition into simple, memorable narratives tailored to each audience (military, EMS, industrial, investors).
• Create talking points and narrative flow for booth staff and leadership.
• Lead…