Product Marketing Lead

Overview

Anrok is the leading tax automation platform enabling businesses to expand globally without compliance complexity.

As the digital economy has grown 6x over the last decade, software businesses have gone from not worrying about sales tax to needing to monitor exposure, calculate rates, and file returns across 20+ US states and many countries worldwide. This creates a critical bottleneck for companies that should be able to transact with customers everywhere.

Anrok eliminates this complexity by connecting with billing and payment systems to automate tax monitoring, calculations, and filing end-to-end. Our unified platform handles the ever-changing maze of tax laws at municipal, state, and federal levels—so companies can focus on growth, not compliance.

Our customers include:

• 40% of Forbes Top 50 AI companies

• 20% of Forbes Top 100 Cloud companies

• Top companies like Notion, Anthropic, and Cursor

We're making compliant digital commerce a reality for companies big and small, backed by over $100M from leading investors including Spark Capital, Sequoia, Index, and Khosla Ventures.

• Own end-to-end product marketing strategy and execution for new launches and feature releases, coordinating cross-functionally with product, sales, and marketing teams to drive adoption and revenue impact

• Develop and evolve compelling product positioning, messaging, and value propositions that differentiate Anrok in market and resonate with buyer personas across commercial, mid-market, and enterprise segments

• Create high-impact sales enablement materials including pitch decks, battle cards, demo scripts, objection handling guides, and competitive intelligence that measurably improve win rates and deal velocity

• Partner with demand generation and content teams to ensure product messaging is consistently reflected across all marketing channels, campaigns, and customer touchpoints

• Define and track product marketing metrics including pipeline influenced, win rates, sales asset utilization, feature adoption, and time-to-first-value to demonstrate impact and guide strategy

• Serve as the voice of the market internally, translating competitive intelligence, customer feedback, and market trends into actionable recommendations for product and GTM teams

• Own messaging frameworks and positioning documents that enable the entire organization to communicate Anrok's value consistently and effectively to different audiences and segments

• Collaborate with product management to influence roadmap prioritization based on market insights, competitive analysis, and customer feedback

• 6+ years of product marketing experience in B2B SaaS, with proven track record of driving measurable GTM success and revenue impact in fast-paced, high-growth environments

• Deep expertise in product positioning and messaging frameworks, with demonstrated ability to translate technical capabilities into compelling customer value for B2B audiences, particularly in complex or technical product categories

• Strong sales enablement experience with concrete examples of creating assets that sales teams actively use and that demonstrably improve win rates, deal velocity, or average deal size

• Exceptional project management and cross-functional leadership skills, with ability to drive initiatives from strategy through execution without extensive direction or hand-holding

• Outstanding written and verbal communication skills, with portfolio of messaging frameworks, positioning documents, or customer-facing content that showcase your craft

• Analytical mindset with experience defining success metrics, building dashboards, tracking performance data, and using insights to iterate on strategy and improve outcomes

• Self-starter mentality who thrives in ambiguity, proactively identifies problems before being asked, and can independently prioritize competing demands based on business impact

• Experience in fintech, compliance, or other technical B2B SaaS categories where buyer education and trust-building are critical to the sales process

• The equity upside of an early-stage startup with the product-market fit of a later-stage company.

• Daily lunch and snacks…