Customer Research Statistical Analyst

Customer Research Statistical Analyst 2 –
Kum & Go

This role serves as a strategic analytics partner, using advanced statistical techniques to uncover customer insights and influence high-impact business decisions. Day-to-day, you’ll analyze customer behavior, test marketing initiatives, and provide executives with data-backed recommendations to enhance our customer experience.

• Translate complex customer datasets into actionable insights for Marketing, Loyalty, Promotions, and Digital teams.
• Serve as a strategic advisor to leadership, identifying opportunities to drive engagement, loyalty, and incremental sales.
• Lead analysis of multi-source customer data to uncover behavioral drivers, segmentation opportunities, and emerging trends.
• Design, execute, and evaluate A/B and multivariate tests across loyalty programs, marketing campaigns, and promotional offers.
• Develop and maintain dashboards, KPIs, and measurement frameworks that clearly communicate performance and impact.
• Analyze survey data, CSAT, NPS, and customer sentiment to identify friction points and recommend CX improvements.
• Build advanced customer profiles and predictive models to support personalized marketing and lifecycle strategies.
• Deliver narrative-driven reports and presentations that simplify complex analytics for cross-functional partners and executives.
• Continuously explore new methods, tools, and data sources to elevate customer understanding and decision‑making.

• 3+ years of experience in statistical, financial, customer, or advanced quantitative analysis, with a track record of driving measurable impact.
• Hands‑on expertise with SQL and either R or Python for statistical modeling and data manipulation.
• Experience using data visualization and BI tools such as Tableau or Power BI to create executive‑ready dashboards.
• Proficiency in designing and interpreting A/B and multivariate testing frameworks for marketing or product optimization.
• Strong data storytelling skills—able to translate analytics into clear, compelling insights for non‑technical audiences.
• The Maverik Spirit – you’re a clear communicator, team player, and problem‑solver who thrives in a fast-paced environment.

• Experience working closely with Marketing, Loyalty, Customer Experience, or Digital Product teams.
• Familiarity with customer segmentation, predictive modeling, and lifecycle marketing strategies.
• Advanced Excel skills and experience integrating demographic, psychographic, and behavioral datasets.

Pay Range: $75,000–$85,000 + DOE and Bonus Opportunities

Benefits Include:

• Full Health, Dental, and Vision Packages with company contribution
• In‑Store and Fuel Discounts
• Retirement plan with company match (401K)
• Eligible for the annual incentive bonus program
• Profit Sharing:
  When Maverik succeeds, so do you
• Comprehensive Paid Time‑Off Policy, along with additional perks and benefits