Senior Manager, Social Media

Overview

Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort.

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The Senior Manager, Social Media will lead and evolve Gong’s social media function, owning strategy and execution across platforms. Social media is one of Gong’s most visible and influential brand surfaces, and this role is responsible for making it bold, distinctive, and impossible to ignore by the right audiences. This role shapes Gong’s social media strategy—where we focus, how we show up, and why.

The ideal candidate is a true player-coach with clear ownership, combining strong strategic vision with hands-on content creation expertise, particularly in social video.

• Develop and execute a clear, differentiated social media strategy aligned with Gong’s brand vision and broader marketing and business goals.
• Define Gong’s role and voice across key social platforms, prioritizing channels, formats, and audiences based on impact and relevance.
• Proactively monitor and analyze social, competitive, and audience trends to inform strategic recommendations and creative direction.
• Own social listening and response frameworks, partnering cross-functionally to ensure timely, thoughtful engagement and brand safety.
• Lead, mentor, and develop a high-performing social media team, acting as a player-coach while laying the groundwork for future scale.

• Serve as the creative and editorial owner of Gong’s social media presence, setting and maintaining a high bar for originality, relevance, and brand consistency.
• Work closely with the broader marketing team to align social programming with key news, campaigns, themes, and objectives.
• Personally contribute to high-impact social content, particularly social video, while setting creative standards and coaching the team.
• Develop repeatable content franchises and formats that drive recognition, engagement, and long-term audience connection.

• Develop and lead integrated influencer, employee advocacy, and executive social programs that extend Gong’s reach through trusted voices.
• Partner with external communications to support executive social strategies and thought leadership positioning.
• Evolve Gong’s employee advocacy and social selling programs, recommending and implementing next-phase enhancements.

• Build scalable processes for social content production, balancing speed, quality, and experimentation.
• Partner with paid media and demand generation teams to align organic and paid social strategies and inform amplification decisions.
• Own evaluation and optimization of the social media tech stack, including publishing, listening, advocacy, and analytics tools.
• Establish key performance indicators (KPIs) to measure brand impact from social media efforts, driving continuous improvement and optimization.

• 10+ years of experience leading social media strategy in a B2B SaaS environment, including at least two years of managing and developing team members.
• Proven ability to define strategy, set creative direction, and translate vision into high-quality execution across social platforms.
• Strong organizational and operational skills, with experience building processes that enable scale while preserving creative quality and speed.
• Highly strategic and proactive problem-solver with strong ownership mindset and a track record of bringing forward thoughtful, well-supported recommendations.
• Deep expertise in developing creative, brand-aligned social content that connects with, educates, and inspires professional audiences.
• Demonstrated expertise in social video creation, including comfort being on camera and guiding others in video-first content approaches.
• Strong editorial judgment…