Loyalty Platform Specialist

Loyalty Experience Platform Specialist

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At Maverik, we don’t just offer jobs, we offer adventures.

This role directly impacts customer retention, loyalty engagement, and revenue growth by ensuring loyalty campaigns are executed accurately, optimized effectively, and aligned to customer behavior.

This role is based at our Salt Lake City Headquarters with a 4-day hybrid in-office schedule.

This role manages day-to-day loyalty platform operations, executing targeted campaigns, segmenting customers, and analyzing performance to drive stronger customer engagement and business outcomes.

• Manage loyalty platform operations to deliver personalized, behavior-changing campaigns that strengthen customer relationships and boost retention
• Partner with the Loyalty Manager to develop, implement, and optimize loyalty offers that drive sales, units, and gross profit
• Work cross-functionally to set up, test, and deploy all loyalty promotions prior to launch
• Collaborate with internal partners to identify, troubleshoot, and resolve issues impacting loyalty promotions and customer experience
• Segment loyalty customers into actionable audiences based on purchase behavior and engagement patterns
• Analyze historical purchase data to align customer segments with targeted campaigns
• Create and deliver outbound reporting for internal and external stakeholders to measure loyalty program effectiveness
• Support additional loyalty initiatives and projects as assigned

• A customer-first mindset with a strong interest in loyalty, retention, and engagement
• A hands-on, execution-focused approach with strong attention to detail
• Analytical curiosity and comfort working with customer and transaction data
• The ability to collaborate cross-functionally while owning day-to-day execution
• Strong communication skills and confidence sharing insights and results

• 3+ years of experience working with loyalty platforms or loyalty capabilities
• Experience with database marketing in a multi-channel retail environment
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Bachelor’s degree in a related field preferred

• Experience in the convenience store or food service industry
• Experience executing customer segmentation and targeted offers
• A creative mindset with the ability to ask big-picture questions

You’re a clear communicator, collaborative team player, and problem-solver who focuses on what matters most, anticipates customer needs, and takes pride in delivering high-quality work.

Pay Range: $55,000–$65,000 + DOE and Bonus Opportunities

Benefits Include:

• Full Health, Dental, and Vision Package with company contribution to cost
• In-Store and Fuel Discounts
• Retirement plan with company match (401K)
• Eligible for the annual incentive bonus program
• Profit Sharing: When Maverik succeeds, so do you
• Comprehensive Paid Time-Off Policy, along with additional perks and benefits