Graphic Designer Brand & Marketing · Salt Lake

Overview

Graphic Designer
Passive Logic is looking for a multidisciplinary Graphic Designer to bring ideas to life through compelling 2D visuals. The ideal candidate thrives at the intersection of design, narrative, and spatial thinking—turning complex concepts into clear, engaging, and emotionally resonant visual stories.

Passive Logic is the first fully autonomous platform for buildings. We reinvent automation to democratize technology, optimize buildings, and reduce the world’s carbon footprint. We are a team of technologists, engineers, and creatives dedicated to sustainable real-world solutions. We pursue cutting-edge problems with real-world impact, backed by leading investors.

• Translate complex ideas into clear visual narratives: turn abstract and deeply technical concepts into visuals that are intuitive and easy to understand
• Design 2D across key channels: presentations, videos, product visuals, and marketing materials
• Create storyboards, animatics, and visual concepts to communicate narrative flow
• Develop motion graphics and animated sequences (where appropriate)
• Maintain consistency with our brand and design systems across formats and fidelity levels
• Collaborate with cross-functional teams to refine story, pacing, and clarity
• Iterate quickly without sacrificing craft

• You must have
  • Proven experience:
    
    5+ years work experience in graphic/motion design or a similar role
  • Exceptional communication skills: ability to translate abstract or deeply technical concepts into clear visual narratives and explain design decisions to stakeholders
  • Organized and strategic: skilled in planning and executing multi-step creative projects with attention to detail
  • Collaborative mindset: enjoy working across product, marketing, and engineering teams
  • Adaptability: comfortable in a fast-paced startup environment, eager to learn, iterate, and innovate
  • Problem solving: capable of owning and solving issues proactively
• You should have
  • Strong portfolio demonstrating visual storytelling (not just isolated assets)
  • Fluency in 2D design tools:
    Adobe Creative Suite, Figma, or similar
  • Solid understanding of composition, lighting, color, and visual hierarchy
  • Ability to think narratively: beginning, middle, and end
  • Experience working across still, motion, and spatial visuals
  • Experience maintaining visual consistency with brand and product design systems
• It’s helpful to have
  • Experience with motion design:
    After Effects, Motion, etc.
  • Experience visualizing technical, architectural, or systems-level concepts
  • Basic scripting or expression experience
  • Experience with in multiple disciplines is celebrated
• What Success Looks Like
  • Complex ideas feel simple, intuitive, and engaging
  • Visuals reinforce narrative, not distract from it
  • Stakeholders quickly “get it” when seeing your work
  • Stories are consistent across formats—from static images to motion visualizations

When applying, include a cover letter telling us why you’re the perfect candidate for Passive Logic, a resume, and a portfolio that shows narrative thinking (storyboards, sequences, explainer visuals), both 2D vector and motion work, and finished pieces with process where possible. Include a description of a self-initiated project if applicable.

• Competitive compensation
• Generous equity share package
• Medical, dental and vision coverage
• Disability and life Insurance options
• Flex PTO
• Team-building events
• Free catered lunch in the office Monday — Friday
• Free ski pass (at the base of Big Cottonwood Canyon)
• Free National Park pass
• Onsite Gym

This role is based in our Salt Lake City headquarters. We value in-person collaboration and require teams to work from one of our office locations five days a week.

Diversity, inclusion, and belonging are woven into our values. We are an Equal Opportunity Employer and welcome all. We maintain a safe and inclusive environment for employees at every stage of their careers.

Department:
Brand & Marketing |

Location:

Salt Lake City