GTM Campaign Manager

Filevine is forging the future of legal work with cloud-based workflow tools. We have a reputation for intuitive, streamlined technology that helps professionals manage their organization and serve their clients better. We’re also known for our team of extraordinary and passionate professionals who love working together to help organizations thrive. Our success has catapulted Filevine to the forefront of our field—we are ranked as one of the most innovative and fastest‑growing technology companies in the country by both Deloitte and Inc.

Filevine is building the seamless intersection between legal and business by creating a world‑class platform to help professionals scale.

The GTM Campaigns Manager is responsible for leading new GTM motions from discovery through post‑launch optimization
. You’ll own GTM strategy, documentation, launch planning, performance analysis, and iteration—ensuring every campaign is grounded in customer insight, competitive context, and clear messaging. This role blends strategy, execution, and project management
, with a strong emphasis on insight‑driven marketing and cross‑functional alignment.

• Partner with Product Managers to understand product capabilities, roadmap, and use cases; establish feedback loops for beta insights, adoption reporting, sales calls, and competitive intelligence.
• Conduct audience/market research (e.g., Spark Toro) and competitor analysis to define ICP, messaging, and differentiation strategies.
• Own GTM documentation, including ICP (with Rev Ops/Product), messaging/positioning, use‑case definitions, channel/tactic selection, collateral plans, timelines, alignments, and performance metrics/dashboards.
• Build and execute GTM launch strategies for products/features, including beta campaigns, webinars, upsell/expansion, prospecting, demand gen, and case studies.
• Define content strategies across formats (videos, whitepapers, ebooks, one‑pagers, blogs, webinars, training); manage creative requests and ensure messaging consistency.
• Align with channel owners for coordinated execution across email, paid, organic, enablement, and in‑product experiences.
• Manage GTM projects via Gantt charts in Click Up, standups, cross‑functional check‑ins, and communications to keep launches on track amid shifting priorities.
• Lead post‑launch reviews with win/loss analysis (Gong transcripts), performance metrics, and insights to identify top messages/channels/assets.
• Translate performance data into iterations: refine messaging, test new channels/tactics, deploy plans, and optimize ongoing GTM motions.
• Analyze sales calls (Gong) for pain points, objections, and personas; produce battle cards, SWOTs, and GTM recommendations; centralize competitor intel documentation.

• 3+ years of experience in GTM, campaign management, product marketing, or lifecycle marketing
• Proven experience owning end‑to‑end GTM motions
• Strong strategic thinking paired with hands‑on execution
• Excellent project management skills and comfort running complex, cross‑functional initiatives
• Deep curiosity about customers, markets, and competitive dynamics
• Experience working with Sales, Product, Enablement, and Customer Success teams
• Strong written and verbal communication skills
• Comfort working with data, insights, and performance metrics to guide decisions
• Experience in SaaS or B2B technology is nice to have
• Familiarity with Gong, Spark Toro, Click Up, and GTM enablement tools is nice to have
• Experience supporting multi‑product or platform launches is nice to have

• A dynamic, rapidly growing company, focused on helping organizations thrive
• Medical, Dental, & Vision Insurance (for full‑time employees)
• Competitive & Fair Pay
• Maternity & paternity leave (for full‑time employees)
• Short & long‑term disability
• Opportunity to learn from a dedicated leadership team
• Centrally located open office building in Sugar House
• Top‑of‑the‑line company swag

Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal‑employment opportunities are provided to all…