Consumer Insights Manager

Category/Area of Expertise: Strategy

Job Requisition: 476433

Address: USA-NC-Salisbury-2110 Executive Drive

Store Code: Consumer Insights (5139356)

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.

As a Consumer Insights Manager, you'll partner with Ahold Delhaize USA and local brand teams to deliver actionable, data-driven insights that shape strategic decisions. You'll lead both primary and secondary research efforts, collaborating with internal stakeholders and external vendors to uncover meaningful shopper perspectives. Your work will ensure timely, accurate, and impactful reporting that drives business growth and customer satisfaction. The manager leads strategic projects (attitudinal market segmentation, tracking study refreshes, etc.),

facilitates interaction with key stakeholders and is a SME on research capabilities in support of the lead of the centralized operations team within consumer & decision sciences.

Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Salisbury, NC , Chicago, IL, Quincy, MA, Carlisle, PA, Scarborough, ME, Hyattsville, MD and Mauldin, SC.

Applicants must be currently authorized to work in the United States on a full-time basis.

• Develop research plans aligned with business objectives and key performance indicators.
• Lead and execute large-scale tracking studies and ad hoc research projects and ensure that all research instruments accurately measure what we want them to measure, and that the data is representative of the market.
• Conduct data collection, analysis, and interpretation using both qualitative and quantitative methods.
• Integrate data from multiple sources to generate holistic insights
• Collaborate with cross-functional teams across Ahold Delhaize USA and local banners to understand business needs and deliver practical, insight-driven solutions.
• Produce and present clear, error-free reports and recommendations to stakeholders at all levels.
• Is a subject matter expert on Qualtrics research tech platform and supports other users and vendors with study design, programming, fielding and reporting.
• Manages intake process and roadmap for market level tracking study changes, including survey and dashboard design, geography and store hierarchy. Implements changes and associated communication, involving vendor partners when needed for complex updates.
• Develop and deliver presentations at key Management Meetings as appropriate.
• Maximizing the learnings, insights and value-added of all ongoing research
• Keep up to date on new methodologies, best in class research approaches and skill development.
• Partner closely with other team members within Consumer Insights and Advanced Analytics to ensure appropriate integration of data.
• Manage relationships with key research vendors and ensure high-quality deliverables.
• Contribute to the evolution of research methodologies and best practices within the team.
• Own and drive projects from concept to completion with a proactive, results-oriented mindset.

• Bachelor's degree in Marketing, Marketing Research, Psychology, Statistics, Mathematics, or a related field. Master's degree is a plus.
• 5+ years of experience in consumer research within CPG or retail (client-side and/or supplier-side).
• Minimum Intermediate Proficiency in Microsoft Office 365:
  Word, Excel, and PowerPoint.
  
  Familiarity with syndicated POS/FSP data sources such as Circana/Nielsen preferred.
• Must possess a willingness and aptitude to learn.
• Strong project management skills with the ability to juggle multiple priorities and meet deadlines.
• Strong problem solving, decision making and analytical skills.
• Excellent verbal and written communication skills and the ability to present.
• Ability to build and manage vendor relationships effectively.
• Strong sense of urgency, integrity, and objectivity. Ability to push back respectively when needed.
• Understand and uses valid statistical approaches where appropriate.
• Flexible and adaptable in a fast-paced, evolving environment.
• A good listener who can interpret the needs of the business partner.
• A collaborative team player who can also work independently.
• Motivated and detail-oriented.
• Passionate about understanding and amplifying the voice of the customer.
• Ability to prioritize and multitask.

Masters Degree

ME/NC/PA/SC: $92,640 - $138,960
IL/MA/MD/NY: $106,480 - $159,720

Actual compensation offered to a candidate may vary based on their unique qualifications and experience, internal equity, and market conditions. Final compensation…