Not a social media manager

Overview

Plate Crate & Bandit Sports — Not a social media manager role. This is a world‑class content creator role, focused on building audiences through short‑form video.

Location:

Hybrid / Boston preferred | Full‑time

This role owns everything short‑form and social, end‑to‑end — from idea → filming → editing → posting → distribution → community → iteration. You are our voice and how the brand shows up in culture.

Plate Crate and Bandit Sports are building two of the most loved youth baseball brands in the world. Short‑form content is how the world will feel both.

• Plate Crate is magical
• Bandit Sports is aspirational

Short‑form content will shape the brand experience.

Short‑Form Content Creation (The Core of the Role)

• Personally ideate, create, film, and edit short‑form video
• Build repeatable content formats that scale views
• Design hooks, pacing, and endings intentionally
• Obsess over retention, rewatches, and shares
• Ship content daily or near‑daily
• Constantly iterate based on performance and audience feedback
• Understand how Tik Tok, Reels, and Shorts differ — and create natively for each

Growth & Strategy (In Service of Content)

• Build organic followings from the ground up
• Develop content systems, not one‑off posts
• Test formats aggressively and kill what doesn’t work
• Stay ahead of trends without chasing empty virality
• Understand how content compounds over time

Strategy exists to make content better — not slower.

• Actively engage in comments and DMs
• Turn viewers into fans, fans into advocates
• Listen obsessively to what the audience responds to
• Make the brand feel human, present, and trusted

• Identify baseball creators before they blow up
• Collaborate natively — not transactionally
• Seed products into culture through content
• Build long‑term creator relationships driven by shared taste

• Be the guardian of brand voice on short‑form
• Ensure Plate Crate and Bandit Sports feel distinct but complementary
• Push creative boundaries while protecting trust
• Define what great looks like in baseball content

• Obsessed with short‑form content (this is your craft)
• A creator who studies content like an art and a science
• Thinks in seconds, frames, and moments
• Deeply understands Tik Tok, Reels, and Shorts
• Has taste — and strong opinions
• High‑agency, fast‑moving, and experimental
• Energized by creating and shipping constantly
• Comfortable being judged by the internet every day

• Built or significantly scaled short‑form channels
• Personally driven videos to hundreds of thousands (or millions) of views
• Proven you can create content people actually watch and share
• Understand baseball culture deeply (players, parents, youth sports)
• Experience building brands through content — not ads

Bonus points if you’ve already won once and want to do it again.

• Our short‑form videos consistently drive real views
• People recognize our brands because of content
• Our posts get shared, stitched, dueted, and talked about
• Creators want to collaborate with us
• Parents trust us. Kids love us.
• Social becomes a primary growth engine, not a support channel

• Massive creative ownership
• Real freedom to build
• Direct access to founders
• Millions of impressions — earned, not bought
• The chance to define baseball content for the next generation

Send us:

• Your resume (secondary)
• Links to short‑form accounts you’ve built
• 3–5 short‑form videos you personally created that drove real views
• A short note explaining why those videos worked
• Your take on how you’d win on Tik Tok, Reels, and Shorts for baseball

If you’re looking to manage social, this aint it!

If you want to create, win, and build a brand that millions will love for generations to come...well hot dog, send us your resume.

Love Josh

CEO, Founder

Plate Crate

Bandit Sports