Strategist, TikTok Shop Affiliate

Overview

Saint Petersburg, FL 33701

Position Type:
Full Time
• Job

Shift:
Any
• Category:
Marketing
• Tik Tok Shop Affiliate Strategist

Growve is a leading health and wellness company specializing in acquiring, operating, and growing world-class brands within the active nutrition, dietary supplement, and beauty verticals. Our portfolio includes 15 brands and thousands of unique products.

We’re seeking an Affiliate Strategist to lead and grow our affiliate marketing program, with a focus on building high-impact partnerships with content creators and influencers. This role requires a deep understanding of Tik Tok’s affiliate ecosystem, current influencer marketing trends, and a data-driven, strategic mindset to maximize brand visibility and sales performance.

• Affiliate Recruitment & Outreach – Identify, engage, and onboard Tik Tok Shop affiliates who align with our brands and audience.
• Relationship Management – Build and maintain strong relationships with affiliates, providing ongoing support, resources, and incentives to maximize performance.
• Campaign Coordination – Collaborate with affiliates to develop engaging content strategies that drive traffic and conversions.
• Performance Analysis – Monitor affiliate sales, engagement metrics, and ROI to optimize strategies and improve results.
• Incentive & Commission Structures – Develop attractive commission models, bonuses, and exclusive offers to motivate affiliates.
• Trend Monitoring – Stay up to date with Tik Tok trends, viral content, and competitor strategies to ensure our affiliate efforts remain competitive.
• Cross-Functional Collaboration – Work closely with our marketing, product, and advertising teams to align affiliate initiatives with overall brand goals.

• 1-3 years of experience in affiliate marketing, influencer marketing, or social commerce (Tik Tok Shop experience preferred).
• Strong understanding of Tik Tok’s affiliate ecosystem and social commerce landscape.
• Proven track record of building and maintaining influencer or affiliate partnerships.
• Excellent analytical skills with the ability to derive insights from data and translate them into actionable strategies
• Passion for Health and Wellness products.
• Excellent communication and negotiation skills.
• Highly organized with the ability to manage multiple partnerships and campaigns simultaneously.

• Full time with Competitive Compensation
• Health Benefits Package
• 401(k)
• Opportunity to work in a fast-growing social commerce environment.
• Hybrid position with office located in Saint Petersburg, FL

We do not work with outside recruiting agencies. Please do not solicit. This description is not intended to be an exhaustive list of responsibilities and qualifications. The position, duties, and qualifications are subject to change at any time.