Senior Marketing Manager

Sunbelt Home Solutions
is a leader in energy-efficient home improvements, specializing in hurricane impact windows and doors as well as an exclusive exterior coating product, Tex-Cote. We are now focused on expanding our digital brand presence to increase brand awareness, generate inbound homeowner interest, and promote our company culture.

We are seeking a Senior Marketing Manager who can take full ownership of our digital efforts—building strategy, telling our story, and managing execution across platforms.

This is a 100% in-office role based in St. Petersburg, FL.

Key Responsibilities:

• Lead Marketing Strategy & Performance:Develop and execute annual and quarterly marketing strategies aligned with EOS goals and revenue targets, while establishing KPIs, dashboards, and performance benchmarks.
• Manage & Develop the Marketing Team:Directly manage and mentor the Digital Marketing Manager, setting clear priorities, expectations, and performance goals while fostering a culture of accountability and innovation.
• Own Brand, Messaging & Content:Ensure consistent brand standards, messaging, and visual identity across all channels, including digital, advertising, recruiting, sales materials, and customer communications.
• Drive Demand Generation & Growth:Lead digital, local, and regional lead generation efforts; partner with sales to improve pipeline performance; and support recruiting marketing initiatives to attract top talent.
• Oversee Budget, ROI & Vendors:Manage the marketing budget with a focus on efficiency and ROI, optimize channel mix, analyze performance data, and oversee agency and vendor relationships.

*** Important Note for Applicants***

This position is in-office only at our St. Petersburg, FL location.

Remote or hybrid work is not available.

Qualifications:

• Experience:
  
  5+ years of experience as a Digital Marketing Manager, Growth Marketing Manager, or similar role, with a strong focus on lead-generation for service-based businesses (non-ecommerce). Experience in home services (construction, roofing, solar, HVAC, etc.) is strongly preferred.
• Education:
  
  Bachelor’s degree in Marketing, Communications, Business, or equivalent professional experience.
• Budget & Performance Management:
  Proven ability to manage and allocate digital marketing budgets, optimize spend across channels, and analyze performance metrics including CPL, conversion rates, lead quality, and ROI.
• Leadership & Vendor Management:
  Demonstrated experience managing external vendors, agencies, or freelancers, collaborating with internal teams, and leading, delegating, or scaling a marketing function as needed.
• Strategy, Analytics & Brand Storytelling:
  Strong strategic and analytical mindset paired with creative execution, including the ability to develop and execute digital marketing strategies while building compelling brand storytelling that promotes company culture, values, and customer experience.