Senior Marketing Manager - Badger Technologies

Senior Marketing Manager – Badger Technologies

Location: Lexington, KY or Remote (U.S.)

Segment: Autonomous Retail & Robotics Solutions

Badger Technologies is seeking a strategic, innovative, and highly driven Senior Marketing Manager to lead the company’s global marketing vision across autonomous robotics, retail automation, data analytics, and enterprise technology solutions. In this leadership role, you will shape and execute integrated marketing strategies that expand market presence, accelerate demand, and strengthen our position as an industry pioneer in retail automation and robotics.

• Develop and lead the company’s marketing strategy, driving brand visibility, market expansion, and revenue growth across retail, robotics, and technology sectors.
• Define and articulate clear value propositions and messaging that differentiate Badger Technologies in competitive markets.
• Partner with Product, Sales, and Business Development to create integrated go‑to‑market strategies for new solutions, features, and global deployments.
• Oversee digital marketing initiatives, including website optimization, SEO/SEM, social media, digital advertising, email marketing, and performance analytics.
• Create high‑impact content—white papers, case studies, press materials, customer success stories, videos, and presentations—reinforcing Badger Technologies as a trusted leader in autonomous retail robotics.
• Ensure unified brand identity across all channels, campaigns, and corporate communications.
• Lead the planning and execution of trade shows, customer events, and industry conferences, maximizing thought leadership exposure and lead generation.
• Analyze campaign and channel performance, providing data‑backed recommendations for continuous optimization.
• Manage external agencies and strategic partners to enhance creative, digital, and media execution.
• Support internal communications and employee engagement initiatives aligned with organizational goals and cultural development.

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA strongly preferred).
• 8–10+ years of progressive B2B marketing experience in robotics, automation, retail technology, SaaS, or advanced manufacturing.
• Demonstrated success developing and executing integrated marketing strategies across digital, content, brand, and events.
• Strong ability to partner cross‑functionally and influence stakeholders at all levels.
• Exceptional storytelling, messaging, and communication skills, simplifying complex technical concepts.
• Proven analytical mindset—comfortable using data to shape decisions, forecast performance, and justify investments.
• Strong project management and organizational skills, leading fast‑paced, multi‑workstream initiatives.
• Comfortable working in a global, rapidly evolving, and highly innovative environment.

• Competitive Base Salary
• Annual Bonus
• Medical, Dental, Prescription Drug, and Vision Insurance with HRA and HSA options
• 401K Match
• Employee Stock Purchase Plan
• Paid Time Off
• Tuition Reimbursement
• Life, AD&D, and Disability Insurance
• Commuter Benefits
• Employee Assistance Program
• Pet Insurance
• Adoption Assistance
• Annual Merit Increases Community Volunteer Opportunities

Pay Range: $115,500 - $207,900

Closing Date:
May 29, 2026