Digital Marketing Specialist - Search & AI

Overview

Digital Marketing Specialist - Search & AI

Company

The All Energy Solar team is smart, dedicated to our customers, open-minded, and fun. We are composed of the renewable energy industry’s best talent. Our projects vary from small residential systems to large-scale commercial projects. If you are ready to join a rapidly growing company with the opportunity for upward mobility, we encourage you to apply with All Energy Solar.

Description

All Energy Solar is seeking a Digital Marketing Specialist - Search & AI to join our team. In this role, you’ll help drive high-quality traffic and conversions through paid and organic search campaigns, with a strong emphasis on Google Ads. You’ll work closely with internal teams and external partners to align strategy, ensure accurate targeting, and track performance to optimize results.

If you’re data-driven, detail-oriented, and passionate about using digital marketing to support brand and business growth, this could be the perfect opportunity for you!

Campaign Strategy & Execution

• Strategize, develop, and execute integrated paid and organic search marketing campaigns to drive lead generation, conversions, and revenue growth.
• Support and optimize ongoing Search Engine Marketing (SEM), paid search, and Local SEO campaigns through continuous analysis and performance improvements.
• Conduct comprehensive keyword research, paid keyword discovery, expansion, and optimization to maximize campaign reach and efficiency.
• Execute A/B and multivariate tests; collect, analyze, and interpret performance data to identify trends, insights, and opportunities for maximum ROI.
• Optimize ad copy, extensions, and creative assets across paid search platforms to improve relevance, quality scores, and conversion rates.
• Monitor evolving search trends, platform algorithm changes, and the growing impact of AI in search (e.g., Google AI Overviews), adjusting strategy to maintain strong visibility.
• Enhance All Energy Solar’s digital presence and brand reputation across AI-powered discovery platforms such as ChatGPT, Gemini, and Grok.
• Research and analyze competitor advertising strategies, keywords, and links to inform campaign decisions.

Budget Management & Financial Oversight

• Manage paid search campaign budgets by estimating monthly costs, staying within allocated spend, and maximizing efficiency.
• Track and reconcile campaign billing, expenses, and discrepancies to ensure financial accuracy and accountability.
• Collaborate with supervisors to define, document, and maintain internal processes related to campaign execution, reporting, and billing.

Analysis, Reporting, & Insights

• Track, analyze, and report on key performance indicators (KPIs) including impressions, click-through rates, conversions, cost-per-acquisition, and ROI.
• Maintain dashboards and generate detailed SEM and website analytics reports to communicate performance insights to stakeholders.
• Leverage automation, bid management tools, and AI-driven solutions to support data analysis, forecasting, and campaign optimization.
• Analyze market trends, competitive landscapes, and digital performance data to guide campaign strategy and budget allocation.

Collaboration & Innovation

• Collaborate with internal teams to develop and refine ad copy, landing pages, and campaign assets that align with brand standards and business objectives.
• Ensure campaign accuracy and effectiveness by coordinating with cross-functional stakeholders to validate targeting, messaging, and offers.
• Stay current on digital marketing innovations, emerging tools, certifications, and industry best practices through ongoing professional development.
• Perform additional duties and tasks as assigned by management.

• Other duties and tasks as assigned by management.
• Contribute to a positive and inclusive work environment.
• Exemplify All Energy Solar core values (Safety First, Dependability, Do the Right Thing, and Want to Win).

Experience

• 2+ years of proven experience in Google Adwords, SEM, PPC, and SEO or a related field, or equivalent experience and education to be considered.
• Demonstrated success in performance marketing,…