Marketing and Development Specialist

Current job opportunities are posted here as they become available.

Subscribe to our RSS feeds to receive instant updates as new positions become available.

Position: Marketing and Development Specialist

Employment Type: Full Time Exempt

Location: Twin Cities Office (Downtown St. Paul)

Reports to: Director of Advancement

Genesys Works is a nonprofit organization that trains and employs high school and college aged students to perform professional services for major corporations. Our mission is to provide pathways to career success for high school students in underserved communities through skills training, meaningful work experiences, and impactful relationships. We envision a future when all young adults are equipped and empowered with the knowledge and skills required to achieve career success and a lifetime of self-sufficiency.

Organizational values of putting young people first, collaboration, sustainability, equity and respect guide all aspects of the work we do.

The Marketing and Development Specialist helps promote Genesys Works to broad and diverse audiences and connects key stakeholders to our mission. The Specialist also supports the Advancement team to cultivate donors and sponsors and generate contributed revenue to support our program and advance our mission. This enthusiastic, creative, detail-oriented, and organized individual will be a member of the Advancement Team. This individual will fulfill project management and implementation needs for marketing and communications initiatives across the organization, support events and outreach task and activities.

The Specialist will partner with other local departments, the National Genesys Works team, and external stakeholders to accomplish organizational and departmental objectives. They will play a key role in creating written and visual content (including videos) and managing branding and implementing a wider audience marketing strategy using analytics. This individual should be a tech‑savvy self‑starter who has quality customer service and is comfortable managing multiple deadlines in a fast‑paced environment.

• Conceptualize and plan print, digital, and video projects that communicate key messages to multiple and varied audiences. Collaborate with internal partners to execute on strategies, tactics or communication methods and development of content.
• Own content creation with Genesys Works branding, such as social media content, promotional collateral, flyers, reports, and email copy for local marketing campaigns and events.
• Support sourcing of visual content, including photography and videography, and partner with external vendors for marketing needs.
• Design, schedule, and administer content on our digital platforms, including account engagement, Word Press, Facebook, Instagram, and Linked In.
• Track and report digital analytics for social, email, and website to provide recommendations or redirection strategies based upon results.
• Collaborate with senior leaders and National marketing leads to create location-based marketing plan.
• Lead marketing needs for media partnership to share our story and student impact, including press releases.
• Customize website content, graphics design, and updates.
• In collaboration with National and local team design and produce brand-centric print, digital, or other materials with Canva, Adobe Creative Suite, and other design tools and software.

• Create, manage, and implement the donor communications editorial and content calendars according to site and National strategy.
• Document processes and systems to establish consistency and standardization across the organization and for development best practices, such as thank you letters, gift acknowledgments and record keeping integrity.
• Send out thank you letters for donors, event sponsors and attendees timely based on market best practices.
• Help maintain data integrity in email with the use of account engagement in Salesforce.
• Track Salesforce reports, dashboards, wealth screening, and gift tracking for accuracy and record keeping.
• Play a key role in project…