Senior Content Manager

At Twin Cities In Motion (TCM), we Move For More.

We’re a 501(c)(3) nonprofit that powers community through movement. Best known for producing the region’s premier running events, including the Medtronic Twin Cities Marathon.

We’re strengthening our core with a reenergized, refreshed, and growing portfolio of signature community events that continue to define who we are and what we’re known for. Around these cornerstone experiences, we’re building a new ecosystem of year‑round programs, platforms, and content that deepen engagement and extend our mission beyond race day.

From TC Kids Run Free and the Motion Center to new digital content initiatives and storytelling platforms, we’re creating ways for people of all ages and abilities to move, connect, and thrive—together.

At TCM, we believe movement can transform lives. When we Move For More, we move for health, for community, and for impact that lasts far beyond the finish line.

The Senior Content Manager leads the development and execution of TCM’s omnichannel content strategy ensuring the organization shows up consistently across channels, so people feel connected, understood, and inspired to act, whether that’s donating, volunteering, or beginning their journey to get in motion.

This role drives engagement, registration growth, and mission impact by managing the full content lifecycle—from strategy and planning through production, distribution, and performance optimization.

The ideal candidate is a strategic, hands‑on content leader who balances storytelling and analytics—someone eager to build, innovate, and scale new content models that expand audience reach and deepen year‑round engagement.

• In coordination with Senior Director, develop and execute a comprehensive omnichannel content strategy aligned with TCM’s brand, mission, and growth objectives.
• Manage, execute and adapt the annual content calendar to ensure alignment across campaigns, programs, and event cycles.
• Collaborate with marketing, development, and operations teams to deliver integrated storytelling and consistent messaging.
• Define and track KPIs measuring content effectiveness, audience growth, and registration conversion.
• Develop and implement a media strategy to grow earned media coverage and increase brand visibility.
• Lead the execution of the media strategy in partnership with a third‑party PR agency.

• Generate and distribute high‑quality, SEO/GEO‑optimized content across web, email, social media, and video channels.
• Serve as the organization’s principal copywriter and editor, ensuring clear, consistent, and inspiring brand voice.
• Manage freelance writers and content production partners to deliver impactful content efficiently.
• Uphold brand governance, accessibility standards, and content quality.
• Build and manage relationships with local reporters, media outlets, and influencers.
• Field media inquiries and requests in partnership with senior leadership.
• Implement and manage crisis communications plans with leadership and external partners.

• Design and implement strategies to grow digital audiences, subscriber bases, and event participation.
• Use CRM and analytics tools (e.g., Hub Spot, Google Analytics, Meltwater) to segment audiences and personalize engagement.
• Experiment with new content formats and platforms to reach and convert diverse audiences.
• Support fundraising, sponsorship, and community initiatives with mission‑driven storytelling.

• Collaborate with events team to create content amplifying TCM’s signature events.
• Hire and manage all vendors to support live show productions, including More Than A Marathon Live broadcast.
• Support live event coverage through storytelling, social content, and on‑site media management.
• Work flexible, event‑based hours (including evenings and weekends) as needed.
• Ability to travel in and around the Minneapolis–St. Paul area for events and media opportunities.

• Monitor, analyze, and report on content performance metrics.
• Use insights to refine strategies and recommend…