Marketing and Creative Director - Communications Manager at Minnesota Department of Employmen

Marketing and Creative Director – Communications Manager 1

Agency
:
Department of Employment and Economic Development |
Location
:
St. Paul, MN |
Telework Eligible
:
Yes (eligible for some telework) |
Full/Part Time
:
Full-Time |
Regular/Temporary
:
Unlimited |
Job : 89940 |
Classified Status
:
Classified |
Salary Range
: $43.38–$62.41 hourly; $90,577–$130,312 annually |
Hiring Agency/Seniority Unit
:
Department of Employment and Economic Development – Managerial |
Division/Unit
:
Communications and Marketing |
Work Shift/Work Hours
:
Day Shift |
Days of Work
:
Monday–Friday |
Travel Required
:
Yes, up to 5% |
FLSA Status
:
Exempt – Administrative |
Bargaining Unit/Union
: 220 – Managerial / Unrepresented |
Designated in Connect 700 Program
:
Yes.

The Minnesota Department of Employment and Economic Development (DEED) is the State of Minnesota's principal economic development agency. DEED's mission is simple: to empower the growth of the Minnesota economy, for everyone. We are driven to find talented and innovative public servants, motivated by the opportunity to serve businesses, people, and the greater good. At DEED you will join a diverse team, inspired by challenging work and united by shared values that guide our work every day.

This is an exciting opportunity at the Department of Employment and Economic Development (DEED) to lead the agency's marketing, social media, graphic design, digital and website development efforts. You'll bring creativity, marketing prowess and a passion for Minnesota to lead this work and support staff in developing and promoting campaigns and managing DEED's digital presence. You'll facilitate communications and marketing goals by serving as the point person for overseeing strategic planning for marketing, creative and digital strategies, branding initiatives and overall marketing activities for DEED.

This position will oversee content generation through a variety of digital channels that promote an integrated marketing approach and communication strategy, and provide event and promotional support via marketing campaigns.

• Work with staff to create print and digital materials and oversee DEED websites to promote Minnesota's strengths and individual DEED programs. Work with staff to envision and execute a strategy to promote the story of DEED's work and available resources for the people of Minnesota, and ensure the agency's work has maximum impact locally and globally.
• Oversee the development of an annual marketing plan and content calendar for the DEED brand. This will be done in coordination with the DEED Communications team, Economic Development staff, Minnesota Trade Office staff, Explore Minnesota, and other DEED senior leaders and program directors.
• Execute on all marketing plans created. Identify new audiences; create plans and campaigns to reach them and execute on those plans.
• Oversee the creation and publication of all marketing materials in line with promotional plans. Continually research current marketing, event, and advertising trends and incorporate effective tactics into promotional plans.
• Oversee DEED social media sites. Supervise the marketing coordinator who handles social media strategies, campaigns and analytics. Provide oversight for gathering data about social media accounts, tracking and monitoring the success of digital initiatives and generating reports.

Five (5) years
* of marketing experience encompassing creating, writing and editing responsive and engaging social media, email and newsletter content (including graphics and written content), templates and campaigns for multiple audiences, for websites and multiple digital and traditional channels, with at least two (2) of those years in a leadership/supervisory role.
* Bachelor's degree in Marketing, Communication, Journalism or other closely related field as determined by the agency may substitute one (1) year of experience; master's degree substitutes for eighteen (18) months of experience;
PhD substitutes for twenty‑four (24) months of experience. Applicants that meet the above minimum qualification will be further evaluated on the following:

• Ability to…