Admissions Counselor

Admissions Counselor

About the role

At Bethel, recruitment is more than meeting enrollment goals. It's about walking alongside students and families as they discern God's calling for their lives. The Undergraduate Admissions Counselor plays a pivotal role in that journey, serving as a trusted guide, advocate, and connector from first inquiry through enrollment and beyond, helping students understand not only Bethel's academic offerings, but the life-changing student experience and Christ-centered community that set us apart.

In this role, you'll build genuine, one-to-one relationships with prospective students and their families-answering questions, offering encouragement, and helping them see how Bethel could be a place where they grow academically, spiritually, and personally. You'll manage a regional territory, communicate with students through multiple channels, and gain confidence through hands-on experience in recruitment, admissions decision-making, and student support.

You'll be supported by a collaborative, mission-driven team that values learning, mentorship, and growth. Along the way, you'll also have opportunities to represent Bethel in communities, build professional skills, and contribute to student engagement and retention while developing a strong foundation for a future career in higher education or student-focused work.

If you're energized by purpose-driven work, meaningful conversations, and being part of a community that cares deeply about students and their calling, we'd love to meet you.

What you'll do

Undergraduate Student Recruitment - 85%

• Provide individualized one-to-one recruitment through relationship development and communication with students in regional territory.
• Meet individually with students and families.
• Follow up with students and families on their financial aid award letter.
• Complete administrative work and documentation of ongoing status of prospective students.
• Provide mass communication to prospective students within regional territory.
• Read and evaluate applications for admission.

Community Partnerships - 10%

• Build relationships with alumni, ministry leaders, education and guidance staff, and other community leaders for the purpose of building the Bethel brand within targeted communities.

Assist with retention and engagement of current students.

- 5%

Additional Responsibilities:

Bethel's mission is to educate and equip students to lead lives of impact through transformative academics in a Christ-centered community. Bethel's employee community plays a central role in developing our students as whole and holy persons. To carry out this mission, Bethel uses the foundation of our guiding documents, the Affirmation of Faith, Community Covenant, and Key Policies. Bethel expects all employees to actively participate in creating our Christ-centered community by agreeing with and abiding by our core beliefs in the Affirmation of Faith and supporting all other beliefs as Biblical, responsible, and thoughtful approaches while avoiding dissension and divisiveness.

Employees teach and mentor students and help one another uphold our Community Covenant commitments. As a result of these expectations, all University employees act as ministers of the gospel of Jesus Christ by actively partnering with the University to carry out its mission and foster Bethel's Christ-centered covenant community.

Other Duties: The essential functions, tasks and responsibilities of this position may change from time to time. Bethel University reserves the right to add or omit duties and responsibilities at the discretion of the University or its leadership. Additional tasks or duties required of the position will be communicated to the incumbent with specificity to ensure the employee may perform their role with complete understanding.

This job description is intended to describe the general level of work being performed; it is not intended to be all-inclusive.

Qualifications

Knowledge, Skills & Abilities

• Must be organized.
• Must have effective written and verbal communication skills.
• Must be detail oriented.
• Ability to work with multiple tasks and projects.
• Ability to guide applicants through the decision-making process.
• Ability to understand the needs of prospective students.
• Ability to work independently, as well as part of a team.
• Ability to handle confidential information.
• Ability to work with students and families of all ethnic and socioeconomic backgrounds assisting them with the admissions process.
• Working knowledge of a CRM platform.
• Ability to frequently travel locally, and regionally and nationally, as needed

Required Education: Bachelor's degree

Required Experience: No previous experience required

Expected hours of work: Typically this role works Monday - Friday 8 am - 5 pm, with the expectation to work specific schedules and hours as identified and communicated by management. Evening and weekends may be required as job duties demand. This is a full-time position, averaging 40 - 45 hours per week, working 12 months of the…