Sr. Sales Campaign Manager

Sr. Sales Campaign Manager – Equifax

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Location:

St. Charles, MO | Salary: $45,000.00 – $60,000.00 | Posted: 5 days ago

• Proactively researches and analyzes prospective targets for assigned vertical solutions and services.
• Utilizes various tools (Zoominfo, Demandbase, Salesforce) to identify key contacts, company information (payroll provider, employee count, etc.), and previous engagement history.
• Manages all Lead Source opportunities in conjunction with the Lead Qualification team and TWN Account Executives.
• Executes data mining tasks and researches sales territory and accounts to identify potential opportunities.
• Reviews and vets leads shared by alliance partners/CRMs for both TWN and other Employer Services.
• Assists UC Trust teams with lead referrals for other services.
• Provides pre‑sales business support by maintaining strong communication with product management and the sales/service teams.
• Supports the sales/service team with product lead qualification and occasionally can help with appointment setting.
• Collaborates with Sales, Solutions Marketing, and Product Management to develop a systematic approach for client interactions.

• Develop and implement lead nurturing campaigns to engage prospects and move them through the sales funnel, increasing conversion rates.
• Partners cross‑functionally with all BUs within EWS to identify new logo opportunities.
• Supports TWN Direct, Partnership/Alliance Teams and Marketing to identify and conceptualize campaign strategies.
• Designs and organizes optimal campaigns within timeline and budget constraints.
• Develops quality content for each campaign, including writing, editing, and proofreading of all materials.

• Devises campaign timelines and schedules, ensuring effective execution.
• Trains the sales team on campaign objectives, goals, tools/resources, cadence, and tracking requirements.
• Manages the procedure, implementation, tracking, and measurement of marketing campaigns.
• Ensures adherence to the organization's brand and identity in all campaign materials and communication channels.
• Conducts A/B testing with marketing support on campaign elements (e.g., email subject lines, landing pages, content) to optimize performance and maximize ROI.
• Creates and delivers sales enablement materials and training programs to equip the sales team with the knowledge and tools they need to succeed.
• Leads cross‑functional initiatives involving sales, marketing, product development, and other departments to drive company‑wide goals.

• Monitors campaign impact and progress across various outlets and resources.
• Partners with the Digital Strategy team to create dashboards and intent signals through Demand Base to analyze campaign performance.
• Creates workflow processes in Zoominfo to track campaign impact and generate leads in Salesforce.
• Delivers regular reports of campaign results, including web analysis, evaluation of KPIs, and ROI measurements.

• RFP Management:
  Proactively monitors RFP websites, manages RFP bid submissions, and serves as the point of contact for RFP research across the business unit.
• Market Research:
  Works closely with Data & Analytics to conduct market research and estimate market demand.
• Salesforce Expert: EWS go‑to Salesforce guru, with deep knowledge of its functionalities and best practices.
• Team Support and Development
• Sales Productivity and Enablement

• Bachelor’s degree, preferably in business or marketing or equivalent experience.
• 5+ years of experience in a business development, marketing or sales operations.
• Proficient with Google Workspace and Microsoft Office applications.
• Knowledge of Salesforce CRM or similar prospect management database.

• A strategic mindset with the ability to understand how front‑line activities contribute to broader company objectives.
• Proven experience in planning and executing cold outreach campaigns (target list building, calls, emails, social selling).
• Proficiency in using CRM software (Salesforce preferred).
• A strong will to win, coupled with a confident executive presence.
• Demonstrated excellence in both written and verbal communication.

• Mid‑Senior level

• Full‑time

• Marketing and Sales