Brand and Engagement Manager

Role Overview

The Bruning Law Firm is seeking a Brand & Engagement Manager to oversee and elevate our brand across all channels. This role reports directly to the Director of Marketing and plays a key leadership role within the marketing team.

You will be responsible for guiding creative strategy, coordinating with external agencies, and ensuring brand consistency across advertising, social media, and community initiatives. This role also includes managing and mentoring our Marketing Specialist
, who is responsible for executing social media content and day-to-day implementation.

This position blends strategy, leadership, and execution — with clear ownership over brand growth and performance.

Brand Strategy & Oversight

Own and protect the firm’s brand identity across all platforms and marketing initiatives. Ensure consistent messaging, tone, and visual standards across advertising, social media, and community outreach.

Advertising & Campaign Execution

Own the strategy, ideation, and execution of the firm’s advertising campaigns across video, billboards, radio, and digital channels. This role is responsible for turning brand ideas into live, in-market campaigns.

• Lead the development of creative concepts and campaign ideas that drive brand awareness and growth
• Partner with our content creation agency to bring concepts to life through high-quality video and ad content
• Manage the execution of campaigns, including media planning, buying, and placement (billboards, radio, and digital)
• Oversee timelines, budgets, approvals, and launch schedules to ensure campaigns go live smoothly
• Monitor performance and optimize campaigns to ensure alignment with brand goals and results

Own the firm’s social media strategy from planning through performance.

• Set audience growth goals and engagement benchmarks across platforms
• Oversee and analyze social media analytics, using data to refine strategy and improve results
• Manage and support the Marketing Specialist responsible for social media execution
• Ensure content aligns with brand voice, campaign goals, and audience growth objectives

Help coordinate and promote community events, partnerships, and sponsor ships that strengthen our local presence and reinforce brand values. Ensure events align with broader brand and marketing goals.

Work closely with the Director of Marketing, internal teams, and outside partners to ensure alignment across campaigns, initiatives, and long-term brand goals. Provide guidance, feedback, and leadership to support team success.

• Marketing
  
  Experience:
  
  Proven experience in brand or marketing roles; experience with traditional marketing (TV, radio, billboards) is a strong plus
• Social Growth & Analytics: Demonstrated ability to grow social media audiences and use analytics to inform strategy and improve performance
• Tech-Forward Mindset: Comfortable using modern marketing tools, platforms, and emerging technologies (including AI) to work smarter
• Creative Thinker: Brings ideas to the table and enjoys turning concepts into real-world campaigns
• Collaborative: Open to feedback, comfortable working cross-functionally, and effective at partnering with agencies and internal teams
• Organized & Self-Driven: Strong project management skills with the ability to prioritize, take ownership, and move work forward independently

• Clear Leadership Path: Report directly to the Director of Marketing with real influence over strategy
• Ownership: This role owns brand growth — not just posting content
• Growth Opportunities: Join a firm investing heavily in marketing and brand
• Collaborative Culture: Work with a motivated, supportive team
• Work-Life Balance: We believe strong work and a full life can coexist
• Competitive Benefits: Including fully paid health, dental, vision insurance, a generous PTO package, mental health days, 401k opportunities