Marketing Specialist

Overview

K2J Marketing Partners is a company partners can depend on to develop their casino gift giveaway programs and execute their promotional needs & events. We offer custom sourcing, fulfillment, closeouts, retail brand offerings, promotional products, onsite event experiences, gift cards and more to fully promote their brand experience.

Marketing Specialist

• The Marketing Specialist’s main responsibilities will be to support the development and execution of effective marketing strategies and various marketing campaigns.
• Deliver innovative, creative marketing/sales collateral in conjunction with providing support for the sales team.
• Provide expertise in creative digital content development and graphic support, as well as new and innovative ways of marketing product to advance company growth.
• Serve as design point person to produce sales collateral for customer-facing and internal projects.
• Execute marketing activities to generate leads, increase brand awareness, and drive customer engagement in a B2B space.
• Develop and implement a content calendar for Linked In and email that aligns with overall marketing objectives.
• Manage the company's Linked In presence, including creating and curating content, engaging with followers, and leveraging Linked In's features for brand promotion and thought leadership.
• Develop and deploy email campaigns, create email templates, and manage mailing lists. Prepare reports and analytics on the overall performance of various marketing campaigns for sales follow-up.
• Collaborate cross-functionally with sales, product development, and other teams to align marketing initiatives with business objectives.
• Stay current on industry trends and emerging technologies to ensure marketing strategies and tactics align with best practices.
• Ensure brand consistency across all marketing materials.
• Develop and update product sell sheets, decks, and collateral.
• Create high-quality copywriting to highlight unique product offerings.
• Organize and keep updated online assets: marketing graphics, collateral, high-res images, fonts, logos, etc.
• Create designs and concepts, both digital & print, for sales and advertising needs including print materials, email templates and more.

• Bachelor’s degree in Marketing, Communications, Interactive Digital Media, or related field.
• 3+ years of experience in a marketing role.
• Must have previous experience creating marketing strategies and managing projects.
• Experience with traditional and digital marketing, content marketing, and social media marketing.
• Previous experience managing an internal team and coordinating outside resources.
• Excellent writing skills combined with dynamic verbal and presentation skills.
• Strong relationship-building skills with the ability to manage own workflow.
• Accountable, self-starter who is flexible, highly adaptable and able to work at a fast pace.
• Candidate should be extremely organized, detail-oriented and possess an ability to learn quickly, multi-task and know how to prioritize duties to meet requests and deadlines.
• Experience with Hub Spot CRM a plus.
• Exposure to email marketing campaign set up and execution desirable.
• Proficiency in the following computer applications:
  Adobe Creative Cloud (Acrobat, Photoshop, Illustrator, InDesign), Microsoft Office Suite – Word, Powerpoint, Excel.

• 401(k)
• 401(k) matching
• Bonus based on performance
• Dental insurance
• Health insurance
• Paid time off