Marketing Strategist

Additional Information About the Role

We?re seeking an experienced, strategic and collaborative Marketing Strategist to join the BJC Mar Com team to act as the primary point person for marketing and communications supporting internal service line and hospital business partners. In this role, you?ll collaborate closely with leadership to understand business goals and lead the development and execution of integrated marketing and communication strategies that drive volume growth and grow brand preference.

You?ll work cross-functionally to turn brand strategy into action, monitor performance, extract insights, and optimize to deliver measurable business results.

The ideal candidate would have proven communication, project management, strategic thinking and strong relationship building skills.

This is a hybrid opportunity that will require working onsite at least 2 days per week and as needed for events.

BJC Health Care is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and southeast Missouri regions. With net revenues of $6.3billion and more than 30,000 employees, BJC serves patients and their families in urban, suburban and rural communities through its 14 hospitals and multiple community health locations.

Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.

BJC is the largest provider of charity care, unreimbursed care and community benefits in the state of Missouri. BJC and its hospitals and health service organizations provide $785.9 million annually in community benefit. That includes $410.6 million in charity care and other financial assistance to patients to ensure medical care regardless of their ability to pay. In addition, BJC provides additional community benefits through commitments to research, emergency preparedness, regional health care safety net services, health literacy, community outreach and community health programs and regional economic development.

BJC?s patients have access to the latest advances in medical science and technology through a formal affiliation between Barnes-Jewish Hospital and St. Louis Children’s Hospital with the renowned Washington University School of Medicine, which consistently ranks among the top medical schools in the country.

Coordinates marketing activities in support of service line or HSO initiatives, campaigns, projects and events, with input from team and service line leadership, and provides measurement of marketing, e-marketing and communications programs for the assigned service lines to further the strategic goals of the HSO or organization.

• Has broad understanding of department/HSO goals and creates and helps implement plans that align with strategic objectives, using publications, e-marketing, collateral production, social media management, content development, sponsorship/partnership support, and clinical service line outreach opportunities.
• Oversees planning, development and production of consumer and physician marketing materials, including physician outreach, patient education, and general and targeted consumer outreach. Interviews, writes, coordinates, produces and distributes marketing content; may serve as editor of publications and collateral materials to ensure target messaging. Serves as liaison with HSO and department leadership.
• Develops and implements marketing plans for clinical services in pursuit of volume, market share and preference goals. Conducts research, interviews, writes, obtains approvals, coordinates photo-shoots and other production elements, and assists with planning and distribution via appropriate channels including social media, web, traditional media and collateral materials.
• Identifies metrics to measure effectiveness of campaigns/projects/events. Analyzes results, prepares reports to support planning initiatives & recommends improvements.
• Counsels teams and clients on best practices. Assists with…