Social Media Global Lead

Location: St. Louis

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And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.

Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!

Global Social Media Lead

Job Description Copeland is seeking a dynamic and experienced
** Global Social Media Lead
** to take full ownership of our social media strategy and execution. This role is pivotal in shaping and amplifying Copeland’s corporate narrative, driving brand engagement and ensuring alignment across all social media efforts. The ideal candidate will independently manage the social media function, balancing governance and trafficking of business-submitted content with the creation and development of corporate content that reflects our brand story.

This role requires a self-starter who thrives in a fast-paced environment, is comfortable working with stakeholders at all levels, and has a knack for uncovering compelling stories and information.
*
* Key Responsibilities:

**** 1. Social Media Strategy & Content Ownership
*** Fully own and lead the development of Copeland’s social editorial calendar, ensuring alignment with Copeland’s corporate narrative and omni-channel strategy.
* Independently create, curate, and manage content for corporate social media channels, ensuring it is engaging, on-brand and aligned with business objectives.
* Collaborate with business units and other functional teams to govern and manage business-submitted content while maintaining a consistent corporate voice.
* Write concise, engaging and impactful copy tailored to various platforms.
* Partner with the Content Team to pair creative visuals with strategic messaging.
* Ensure all content meets brand standards, adheres to channel specifications and is error-free.
** 2. Executive Visibility Content and Profile Management
*** Manage and develop content for key executive social media profiles as part of the executive visibility program, collaborating with executives to craft authentic, engaging, thought-leadership-driven content that aligns with Copeland’s narrative and supports the company’s visibility.
* Act as a trusted advisor to executives, offering strategic recommendations on social media usage and profile audit recommendations.
** 3. Stakeholder Collaboration & Storytelling
*** Build strong relationships with internal stakeholders across departments and levels to source information, uncover stories and develop content that resonates with target audiences.
* Act as a trusted advisor to business units and colleagues, providing guidance on social media best practices and ensuring alignment with the corporate narrative.
** 4. Governance & Compliance
*** Oversee governance of social media content, ensuring compliance with brand standards,  social strategy and standard work procedures across all channels.
* Audit social media channels regularly to maintain quality and consistency.
** 5. Engagement & Social Listening
*** Actively monitor and engage with audiences across social platforms, identifying opportunities to foster meaningful connections and resolve customer inquiries.
* Leverage social listening tools to monitor brand conversations, uncover insights and inform strategy.
** 6. Reporting & Analytics
*** Define and track KPIs aligned with strategic business goals, providing regular performance reports and actionable insights to…