Marketing Specialist - Lead

Position description:
The Marketing Specialist is accountable for increasing new lead volume and improving conversion from click → lead through campaigns, channels, landing pages, and offer rollouts. This role focuses on building a predictable new-lead engine that aligns with QVL’s brand standards and ideal client profile. The Marketing Specialist owns execution, testing, and reporting for acquisition initiatives and ensures that marketing efforts are directly tied to measurable business outcomes.

Reports to:

the Director of Sales and Marketing

Works Closely With:
Sales team, Client Success, Operations leadership as needed, and external creative or technical partners as required.

Skill set and educational requirements:

• Minimum three years of marketing experience, with a focus on lead generation, acquisition, or demand growth
• Strong campaign execution and project management skills; able to manage multiple initiatives simultaneously without losing details
• Solid understanding of lead funnels (traffic → conversion → lead quality → next steps)
• Comfortable working with analytics, experimentation, and performance reporting
• Able to plan and run basic tests and clearly communicate results and learnings
• Strong written and verbal communication skills; deadline-driven with high ownership
• Proficient with CRM and marketing platforms (Hub Spot or equivalent preferred)
• Comfortable with basic website or landing page editing and form logic
• Proficient with spreadsheets and reporting tools
• Able to represent the company in a professional, organized, and brand-aligned manner at all times

Duties/Responsibilities:

• Lead Generation Campaigns (Primary Focus – ~35%)- Build and execute lead generation campaigns, including seasonal offers, new service launches, and local initiatives
  - Ensure campaigns are aligned with QVL’s brand, ideal client profile, and sales capacity
• Channel Management (~25%) - Manage and improve new-client lead channels (Google profile/search basics, website forms, referral and partner channels, and future acquisition channels) - Ensure tracking, attribution, and data hygiene are accurate and reliable
• Landing Pages and Conversion Optimization (~20%) - Own landing page briefs and conversion flows - Improve conversion rates through clearer CTAs, form logic, follow-up routing, and page optimization
• Offer Rollouts (~10%) - Support the development and launch of new acquisition offers - Assist with positioning, page builds, routing logic, and performance reporting
• Reporting and Learnings (~10%) - Maintain weekly acquisition metrics and reporting - Deliver monthly summaries outlining what was tested, what was learned, and recommended next steps
• Perform other duties as assigned by supervisor.

Perks & Benefits of Becoming a Full-Time Quiet Village Oasis All Star:

• Unlimited PTO + 7 company holidays
• Matching retirement plans
• Medical, Dental, Vision and Supplemental insurance plans
• Pet insurance
• Bi-weekly bonus opportunities!! $$
• Ongoing educational and certification opportunities year-round
• Clean trucks and top of the line equipment
• Company-provided smartphone and computer

About Quiet Village Landscaping
Design, build and maintenance – Quiet Village Landscaping does it all to make your outdoor spaces look sharp year-round. Since its founding in 2001, our landscaping firm has earned one award after another for its excellent work enhancing metro area homes and breaking away from the “cookie-cutter yard."
The Quiet Village team works with clients to identify exactly what they’re looking for, from low-maintenance lawns to bountiful and beautiful gardens. Projects begin with a team of landscape designers, builders and gardeners who prioritize eco-friendly practices.
Quiet Village sets itself apart by listening to clients' goals, respecting their budget and helping them bring to life a sustainable paradise that can be enjoyed for years to come. At the end of it all, homeowners have a green space to showcase that’s truly one of a kind.