Senior UX Designer

Senior UX Designer

Launch Potato is a profitable digital media company reaching over 30M monthly visitors through brands such as Finance Buzz, All About Cookies, and Only In Your State . We are a data-driven Discovery and Conversion Company headquartered in South Florida, with a remote‑first team across 15+ countries.

Accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers.

Base salary $150,000 - $180,000 per year. This position is “Contract to Hire”. Compensation package includes base salary, profit‑sharing bonus, and competitive benefits.

• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data‑driven environment.
• Expertise in data‑informed design focused on optimizing key metrics such as conversion rate (CVR) and revenue per session.
• Mastery of Figma (or similar) for wire framing/prototyping; fluency with Adobe Creative Suite.
• Hands‑on experience collaborating with developers and executing A/B tests for CRO.
• Excellent communicator; able to present design rationale to technical and non‑technical audiences.

8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization environments.

Drive measurable revenue and performance gains by creating data‑informed, CRO‑optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties.

• Deliver complete, test‑ready user experiences—from concept and ideation through high‑fidelity prototypes and dev hand‑off—backed by A/B test results and user insights.
• Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post‑test iteration.
• Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.
• Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs.
• Collaborate closely with product, engineering, and stakeholders to ensure designs align with business goals and technical constraints.
• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization.
• Propose and implement design process improvements that enhance experimentation velocity and design scalability.

• Performance‑Minded:
  Designs with a CRO‑first lens, balancing business goals with user needs.
• Analytical:
  Uses data and behavioral patterns to uncover insights and validate hypotheses through experimentation.
• Initiative‑Driven:
  Identifies design gaps and proactively proposes and executes solutions.
• Clear Communicator:
  Tailors communication to different audiences—engineers, PMs, stakeholders—to ensure alignment.
• Collaborative:
  Builds productive relationships across design, product, and engineering teams.
• Mentorship‑Oriented:
  Coaches peers and fosters a high‑performance UX culture.
• Strategic Thinker:
  Understands how UX decisions impact broader business objectives and prioritizes accordingly.

Base salary set per market rates. Package includes base salary, profit‑sharing bonus, and competitive benefits. Future increases are based on company and personal performance.

Launch Potato is an Equal Employment Opportunity company. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, or status as an individual with a disability.

St. Louis, MO (remote‑first with a South Florida headquarters)