Attribution Specialist

, we help elite law firms dominate their markets with world‑class SEO, paid media, and data‑driven strategy. As our measurement ecosystem expands, we are hiring an Attribution Specialist to ensure every marketing touchpoint is accurately tracked, validated, and connected to downstream intake and revenue.

This is a technical, detail‑oriented role responsible for clean data capture, dependable tracking architecture, and cross‑platform attribution accuracy across websites, ad platforms, and CRMs.

• Maintain and evolve our multi‑touch attribution framework across paid media, organic, social, website interactions, phone calls, and CRM intake workflows.
• Define and enforce channel classification rules, naming conventions, and lead source hierarchies.
• Partner with Paid Media, SEO, and BI teams to ensure attribution logic matches real‑world channel activity for Account Managers and Project Managers.

• GA4 – Configure conversion events, parameters, and user properties to support multi‑touch attribution.
• Maintain cross‑domain tracking and resolve session stitching issues.
• Troubleshoot UTM and traffic inconsistencies.
• Paid Media (Google Ads, Meta, Linked In, Tik Tok, Yelp Ads, Programmatic Ads) – Implement and maintain platform tracking: enhanced conversions, CAPI, offline conversion imports, click IDs, and lead‑form tracking.
• Ensure tracking alignment across platforms, GA4, and CRM systems.
• Websites – Collaborate with developers on data‑layer enhancements, tagging updates, and server‑side tracking setups
  
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  Test form submissions, CTAs, button clicks, and intake pathways (desktop and mobile). Validate dynamic phone numbers, call‑tracking scripts, and funnel UX that affect attribution accuracy.
• Call Tracking – Configure Call Rail numbers, source pools, routing logic, recording settings, and integrations with CRMs and ad platforms. Validate that calls are properly attributed, tagged, and passed into CRMs and ad platforms for offline conversion uploads. Monitor and resolve discrepancies in call‑tracking data versus CRM or GA4.

• Ensure attribution continuity from first touch through intake and revenue events. essay
• Map CRM fields to channel attribution fields (source, medium, campaign, keyword, etc.).
• Maintain automations for pushing/pulling lead, call, and revenue data between CRMs and ad platforms.
• Audit intake workflows and troubleshoot devia iation breaks inside CRM environments.

• Use Zapier and direct APIs to build reliable, fault‑tolerant attribution pipelines.
• Maintain automation logic for lead source stamping, multi‑touch timeline enrichment, offline conversion and revenue uploads, and data synchronization across web, CRM, and advertising platforms.
• Partner closely with BI and IT teams to ensure data flows match warehouse and reporting requirements.

• Conduct routine testing of all lead forms, calendars, chat widgets, and mobile experience tracking.
• Monitor and validate phone numbers, call routing, and dynamic number insertion.
• Implement and maintain spam detection and prevention setups (CAPTCHAs, bot filters, honey pots, gating logic, blacklists).
• Identify and remediate tracking breaks caused by website changes, CRM updates, ad platform changes, or automation failures.
• Document testing procedures and maintain a clear log of tracking citations and failures.

• Work with other Attribution Specialists to maintain consistent tracking for all clients.
• Work with Business Intelligence Specialists and Data Specialists to ensure data governance and data clarity are maintained.
• Work with Account Managers and Project Managers to ensure we are all aligned on tracking.

• 3+ years in an attribution, analytics, or digital measurement role.
• Strong experience with GA4, platform*@?pix­ n es, enhanced conversions, CAPI, and cross‑channel attribution workflows.
• Familiarity with Lead Docket, Clio, Hub Spot, and/or Salesforce.
• Proficiency with Zapier, APIs, and webhook‑driven data flows.
• Experience troubleshooting form tracking, phone tracking, and intake system attribution.
• Detail‑oriented with excellent problem‑solving and communication skills.
• Agency or legal marketing experience is preferred but not required
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• Starting range $70,000 – $75,000
• Work remotely from home
• Unlimited PTO
• 3% Match SIMPLE IRA
• 100% Health Insurance (including fully employer‑funded coverage)
• Quarterly training stipend for Professional Development