SEO & AI Specialist

This is a full in-office position located at the GROW Office in St. Louis (Eureka, Missouri.)

📍 Local applicants only — this is not a hybrid or remote role.

Proven experience managing SEO campaigns for multiple clients or brands

Strong understanding of on-page SEO: keyword research, title/meta optimization, internal linking, headings, schema, etc.

Working knowledge of off-page SEO including link-building best practices and citation management

Proficiency in GEO/Local SEO strategies:
Google Business Profile optimization, directory listings, review strategy, NAP consistency

Familiarity with SEO data tools such as Google Analytics, Google Search Console, Google Tag Manager, and Google Business Profile Insights

Experience with SEMRush, Ahrefs, Moz, Bright Local, or Similar SEO platforms (agency-level preferred)

Ability to audit websites for technical issues: indexing, speed, mobile responsiveness, core web vitals

Understanding of AI search trends and how evolving search engines impact strategy (SGE / AI Overviews)

Ability to analyze performance data and translate insights into clear, client-facing recommendations

Experience building monthly performance reports and outlining next steps based on data trends

Comfortable setting goals, KPIs, and benchmarks for ranking improvements and lead generation

Excellent written and verbal communication skills (client-facing communication is a plus)

Clear, organized reporting and documentation habits; able to track tasks and deadlines in a project management system

Ability to collaborate across teams: web, copywriting, PPC, social, leadership

Proactive problem-solver who can identify issues before they impact results

High level of accountability, as you will handle responsibilities with ownership and follow-through.

Conduct comprehensive keyword research using various tools and techniques to identify relevant and high-traffic keywords related to our products/services.

Analyze user intent behind selected keywords to align content with searchers' needs and expectations.

Regularly update and expand our keyword portfolio to stay ahead of industry trends and search behavior.

Conduct thorough competitive analysis to identify strengths and weaknesses of competitors' SEO strategies.

Analyze competitor keywords, content, backlink profiles, and on-page optimizations to gain insights and devise effective strategies.

Utilize competitive intelligence to develop innovative SEO tactics that differentiate our website in the market.

Devise comprehensive and data-driven SEO / AI Search strategies aligned with business objectives.

Set clear and measurable goals, and create action plans to achieve these targets within specified time frames.

Continuously monitor industry best practices, algorithm updates, and trends to adapt and optimize our SEO approach.

Optimize content and page structure for AI-driven search environments, including Google SGE/AI Overviews, Bing/Copilot, Perplexity, and emerging AI discovery platforms.

Conduct content and query audits to identify opportunities for visibility within AI-generated answer panels, summaries, and conversational search results.

Implement structured data, schema enhancements, and content formatting practices that improve eligibility for AI citations, featured responses, and answer-based results.

Adapt keyword and topic research to focus on question-based search, conversational queries, and AI-inferred user intent to improve discoverability.

Monitor and analyze AI search output to identify trends in answer referencing, brand mentions, competitor positioning, and content gaps.

Collaborate with copy and web teams to create content that is context-rich, authoritative, and designed for inclusion in AI-generated search responses.

Stay informed about algorithm changes, platform updates, and evolving best practices to maintain strong visibility as AI search continues to evolve.

Optimize website content, meta tags, URLs, and internal linking structures for improved search engine rankings and user…