Manager,Brand Governance Job Saint John area,New Brunswick Canada,Management

Please note this role will work in a hybrid environment.
The successful candidate will be working at one of our major site offices with a preference for Ottawa (1800 Alta Vista Drive) or Toronto (67 College Street), and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time.

This requirement may vary depending upon circumstances.

Job category: Communications, marketing and public affairs
Job posting : 7988

Employment status: Regular full-time
Classification: PTS/MGT/IT B
Salary/Rate of pay: $89,894 - $108,493

Final date to receive applications: Will remain open until filled

This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.

Application requirements:

Your up-to-date resume.

Job specific cover letter.

We recommend you save a copy of the job posting for reference throughout the recruitment process.

Do you currently work for Canadian Blood Services? All employees must apply via the .

Together, we can make all the difference in the lives of others.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

About the role

Canadian Blood Services is looking fora Regular full-time Manager, Brand Governance to join our versatile Integrated Marketing team in our Donor Engagement and Corporate Reputation (DECR) division
.

Reporting to the Associate Director of Brand and Creative
, you will serve as a brand leader and steward, responsible for managing, protecting, and evolving the Canadian Blood Services brand to strengthen brand equity and impact. Your focus will be on brand engagement, identity, and protection, ensuring the brand is expressed creatively and consistently across all touchpoints. You will oversee brand governance, execution, and strategic application through education, development of tools and standards, and strategic partnerships and projects.

Through collaboration and leadership, you will embed the brand into organizational culture, inspire employees and mobilize brand champions, safeguard brand integrity, and identify opportunities to build and evolve the brand.

Formula for success

Capitalizing on your strategic thinking and brand management expertise, you will develop and execute comprehensive brand strategies that promote the mission and values of the organization, ensuring the brand remains strong, relevant, and protected.

Drawing on your ability to inspire and communicate, you will help bring the brand to life for employees by embedding it into the organizational culture, fostering a sense of connection with our mission and values, and making the brand an integral part of their day-to-day work.

Harnessing your collaboration and consultative skills, you will act as the brand subject matter expert, providing guidance to internal teams, external agencies, and partners to resolve brand-related challenges and ensure proper application of brand standards, and identify opportunities to strengthen and build the brand.

Leveraging your ability to translate brand identity into physical spaces, you will ensure cohesive, on-brand experiences across all facilities by guiding the application of brand elements and signage strategies to activate the brand and reinforce identity, consistency, and engagement.

Tapping into your ability to operationalize brand standards, you will…


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