Senior Marketing Operations Specialist -(via Softmax Data

Join to apply for the Senior Marketing Operations Specialist -(via Softmax Data) role at Moxi Works

Join to apply for the Senior Marketing Operations Specialist -(via Softmax Data) role at Moxi Works

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Moxi Works is a well-known name in real estate tech, but we’re not standing still. We’re rebuilding our go-to-market foundation to scale smarter, move faster, and make a bigger impact across the industry. This is your chance to help shape that transformation from the inside.

You’ll work alongside a collaborative marketing and revenue operations team that values collaboration, transparency, autonomy, and getting real results. From demand gen to product marketing, brand, comms, design, digital, and enablement — we work together, and we win together. Remote or hybrid, no silos here.

This role sits at the center of that momentum. If you’re ready to roll up your sleeves, bring clarity to chaos, and build systems that scale — we’ve got the team and leadership ready to back you up.

We're looking for a Senior Marketing Operations Specialist who can do more than pull reports and manage tools. You’ll be the engine behind our marketing infrastructure, ensuring our tech stack is fully integrated, our data is clean, our reporting is actionable, and our funnel flows friction-free from first touch to closed-won.

This role is equal parts builder, executor, analyst, and coach. Ideal for someone who thrives on turning complexity into clarity and believes that smart operations are the key to real marketing ROI.

You will work directly with the Marketing and Revenue Operations team. Sitting between both teams as a key individual contributor, owning Marketing Operations and back up for Salesforce Admin when needed.

Hands-on experience with both Hub Spot and Salesforce is essential. We’re looking for someone who knows Hub Spot inside out—from setup and configuration to ongoing admin management.

What You’ll Own and Drive

• Own and manage Hub Spot — including setup, segmentation, automation, and reporting and the bidirectional sync to Salesforce
• Partner with our Salesforce Admin, Sales Enablement and Revenue Operations Manager to align marketing workflows and ensure seamless data integration
• Collaborate with our Marketing in-house team and partners such as Demand Generation team, Digital Marketer, Word Press Developer and Designer to connect campaigns, workflows and lead capture forms
• Maintain and optimize integrations, as well as adoption, of tools like Dream Data, Google Suite, Gong and others (open to your suggestions)
• Audit and clean up the marketing tech stack, removing inefficiencies and closing data gaps
• Champion data hygiene — enforce standards for contact data, imports, campaign tagging, attribution, and recycled lead programs
• Partner with Demand Gen to uphold and improve funnel processes (Top, Middle, Bottom)

2. Reporting & Visibility

• Build and maintain centralized Pardot reports and Salesforce dashboards for:
• Lead velocity and lead response time
• Marketing activity and engagement trends for individual contributors
• Tradeshow and event ROI, tied to pipeline and revenue
• Account-Based Marketing (ABM) program tracking and reporting
• Drive visibility into marketing efficiency, including:
• Marketing contribution to pipeline and revenue
• Performance and efficiency by channel and program
• Redesign and manage lead scoring,
• Audit lead handoff and follow-up with Sales, identify what’s working and where we’re losing leads
• Define and maintain SLAs for Marketing → BDR → Sales transitions
• Manage prospects to lead/contact sync between Hub Spot and Salesforce
• Support building landing pages, forms, engagement studios, list segmentation, campaign tracking set-up for your marketing team members

4. Enablement & Coaching

• Train and coach Sales and Marketing team members on
  Hub Spot and Salesforce best practices
• Translate marketing campaign…