Director of Sales

About SCR

SCR has been family‑owned and operated since 1957 and is the Midwest's leader in commercial refrigeration, HVAC, building automation, and food service design, installation, and maintenance. Serving Minnesota, Wisconsin, North Dakota, South Dakota, Iowa, and beyond, we've built a reputation for quality, reliability, and service excellence.

At SCR, our employees are more than a team, they're family. We provide opportunities for personal and professional growth, because we know that happy employees create happy customers.

The Director of Sales is a strategic and driven leader responsible for delivering measurable growth and sustained success across SCR's sales organization. This role focuses on building and optimizing sales processes, driving sustainable revenue growth, and strengthening account management practices across all business lines.

The Director will design and implement scalable sales strategies, establish consistent processes and metrics, and ensure the team is equipped with the tools and coaching needed for success. The Director will also oversee and mentor the Sales Manager and Business Development Manager, providing leadership, accountability, and professional development to ensure alignment and execution of company sales goals.

This role will report directly to ownership and is responsible for creating measurable metrics and achieving defined sales goals. A key part of the role is fostering long‑term client relationships, enhancing customer retention, identifying and developing expansion opportunities, and ensuring a seamless transition from new business to ongoing account management.

Partnering with ownership, operations, marketing, and service, the Director of Sales will align sales efforts with overall company goals while upholding SCR's core values.

Perseverance / Integrity / Family / Stability / Competency

• Set the standard for safety excellence by leading your departments in consistent adherence to established protocols and fostering a proactive culture of safety.
• Design, implement, and continually enhance a standardized sales process that drives efficiency, ensures consistency, and delivers predictable, measurable outcomes.
• Define and implement clear sales metrics, KPIs, and reporting systems to accurately measure performance, track progress, and forecast revenue.
• Collaborate with department leaders and company ownership to align strategies and achieve shared revenue goals.
• Implement sales tools, CRM best practices, and automation to streamline the sales cycle, improve efficiency, and enhance data‑driven decision‑making.
• Analyze the sales process to identify opportunities to accelerate the sales cycle and increase win rates.
• Lead and support account management activities to strengthen long‑term customer relationships, maximize retention, and drive sustainable revenue growth.
• Partner with managers to identify and capitalize on upselling, cross‑selling, and account expansion opportunities to drive additional revenue.
• Cultivate and maintain executive‑level relationships with key accounts to strengthen partnerships and drive long‑term business growth.
• Facilitate seamless transitions from new business sales to ongoing account management, ensuring continuity, customer satisfaction, and long‑term retention.
• Lead, mentor, and coach the sales and business development teams to consistently achieve targets while supporting professional development and career growth.
• Promote a collaborative, customer‑first culture within the sales organization to drive engagement, accountability, and exceptional client experiences.
• Collaborate with marketing, operations, and customer success teams to align company objectives with customer needs and ensure a seamless, integrated approach to client satisfaction.
• Monitor and analyze market trends, competitive activity, and industry developments to inform strategy and maintain a competitive advantage.
• Provide actionable feedback to leadership on product and service enhancements based on customer insights and evolving market needs.
• Represent the company at industry events, trade shows, and client meetings to strengthen…