Senior Digital Marketing Specialist + Team Lead Digital Marketing Agency

Project World Impact (PWI) is a digital marketing agency dedicated to helping nonprofit organizations and mission-driven businesses achieve their goals through digital marketing solutions.

We are hiring a Digital Marketing Team Lead to oversee strategy, execution, and operational structure for our digital marketing team. This is a hybrid leadership role that combines:

• Team leadership and coaching
• Workflow and operational management
• Client strategy and performance oversight

This leader will both execute high-level marketing work and ensure the marketing team operates efficiently, profitably, and to a high standard.

This role is ideal for someone who thrives in a fast-paced agency environment, enjoys mentoring others, and wants to build scalable systems while still staying close to campaign execution.

Including but not limited to:

• Serve as the senior marketing expert, fully capable of executing the work independently at an advanced, strategic level.
• Strategically manage and optimize advanced campaigns across:
  Pay-Per-Click (PPC), Google Ads (Search, Display, Shopping), Paid Social (Meta, Linked In, You Tube), Email Marketing & Automation, and SEO and Content Marketing
• Oversee GA4, Google Tag Manager, and conversion tracking to ensure data accuracy.
• Build and maintain Looker Studio dashboards and reporting systems.
• Translate analytics insights into actionable optimizations.
• Provide technical oversight and quality assurance across campaigns and deliverables.
• Lead and oversee digital marketing specialists, project managers, and graphic designers.
• Conduct 1:1s, performance reviews, and goal setting.
• Build and maintain training materials and SOPs.
• Support hiring, onboarding, training, and performance management.

• Oversee operational structure to ensure the marketing department runs efficiently and profitably.
• Oversee marketing team operations and workflow management.
• Optimize processes, resource allocation, and capacity planning.
• Ensure accurate time tracking, budget adherence, and profitability.
• Support proposal scoping, timelines, and resource forecasting.
• Review marketing, billing, and scope alignment before invoicing.
• Serve as senior strategic support on key accounts.
• Join client strategy sessions
• Provide expert-level recommendations and campaign insights
• Address escalations or performance concerns
• Help build scalable infrastructure for the marketing team.
• Improve reporting systems and KPI tracking
• Lead initiatives to improve efficiency and quality
• Provide leadership visibility into performance trends and staffing needs

• 5+ years digital marketing experience (agency preferred)
• 3+ years PPC campaign management (Google Ads required)
• 2+ years of team leadership or mentoring experience
• Strong understanding of paid ads, email, SEO, analytics, and CRO
• Experience managing multiple client accounts simultaneously
• Strong project management and organizational skills
• Data-driven mindset with the ability to interpret and communicate insights
• Comfortable working in a fast-paced, evolving environment

* Compensation will be determined based on experience, skills, and qualifications.

• Health Insurance
• Vision Insurance
• Life Insurance
• 401(k) + 401(k) Matching
• Paid Time Off

Impact Hundreds of Millions of People.

Centered on Christian Values and Ethics

• Make A Difference
• Deliver Wow
• Extreme Ownership

At PWI, we value camaraderie just as much as we value productivity. Throughout the year, we host a range of fun activities to foster team spirit and create an inclusive and enjoyable environment. Expect plenty of laughter, fun, and silliness—We work hard, and we like to have a good time while we do it.

This is a full-time, on-site role located in Saint Charles, IL (not a remote or hybrid position).