Sales and Marketing Specialist

Summary

We are seeking a dynamic and results-driven Sales and Marketing Specialist to join our employee owned company. This role is responsible for generating leads, closing sales, and executing marketing strategies to drive brand awareness and revenue growth. The ideal candidate has a strong background in both sales and marketing with excellent communication, negotiation, and analytical skills.

Company Overview

Who We Are:

DMS is a dynamic, 100% employee-owned company operating under a participative ESOP (Employee Stock Ownership Plan) structure. We specialize in providing comprehensive “back-office” business services to public charter schools, with the mission of improving education for children by supporting schools through expert operational and financial guidance.

What We Do:

While we deliver essential back-office services—such as budgeting, accounting, compliance, and payroll—we do so as an independent consultancy. We are not the internal staff of our client schools; rather, we act as trusted advisors and strategic partners.

Why Join Us:

At DMS, the relationship with our client schools is at the heart of everything we do. Your role will be pivotal in maintaining and strengthening these relationships. Our commitment to client success has earned us recognition as a leader in our industry. Join a purpose-driven team where your work directly contributes to better outcomes for schools and students—and where you can grow as both a professional and an employee-owner.

Key Responsibilities

Sales Responsibilities:

• Identify and pursue new business opportunities through cold calling, networking, inbound lead follow-up, lead qualification, and outreach efforts.
• Develop and maintain strong relationships with prospective clients.
• Conduct product presentations, demos, and meetings to understand client needs and offer tailored solutions.
• Schedule and coordinate meetings, calls, and follow-ups with prospective clients.
• Prepare proposals, quotes, and presentations for prospective clients.
• Meet or exceed monthly, quarterly, and annual sales targets.
• Maintain accurate records of all sales activities and report to leadership team.
• Support customer relationship management and post-sale follow-up.
• Assist clients in addressing any contract-related questions, issues, or concerns.
• Attend in-person networking events and meetings with prospective clients, including board presentations when appropriate.
• Build and maintain strong client relationships through regular contact and follow-up.

Marketing Responsibilities:

• Develop and implement marketing initiatives to support business development goals, lead generation and sales efforts.
• Plan and execute digital marketing efforts, including website, search engine optimization, email marketing, newsletter, and social media.
• Conduct market research to identify trends, customer preferences, and competitor activity.
• Develop sales material, such as brochures, presentations, and proposals tailored to target markets.
• Support event marketing initiatives including trade shows, webinars, and product launches.
• Track campaign performance and compile reports for internal review.

Qualifications (preferably)

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in sales and/or marketing roles.
• Proven ability to meet sales targets and drive revenue.
• Strong understanding of marketing principles and digital platforms.
• Excellent interpersonal, communication, and negotiation skills.
• Strong written and verbal communication skills, including public speaking to small groups or boards in person.
• Self-motivated with the ability to work independently and in a team environment managing multiple projects and meeting deadlines.
• Experience with marketing tools, content creation, graphic design tools (e.g., Canva, Adobe).

Additional Requirements

• Hybrid work environment and preferably local to the Sacramento area.
• Availability to attend conferences out of the area, local events or client meetings outside standard office hours, as needed

Compensation

• $33.12 to $43.50 per hour, commensurate with experience and geographic location.