Area Marketing Director - Sacramento

Overview

Great opportunity for an experienced multi-family Marketing professional based in Sacramento, CA!

Sares Regis Group of Newport Beach, California
, is a privately held real estate development, investment and management firm that focuses on commercial properties and multifamily communities in the western U.S. Since its founding in 1993, SRG has developed and acquired more than $7 billion in commercial and residential assets. The company manages a combined portfolio of approximately 25 million square feet of office and industrial space and 42,000 apartment units.

PROPERTY MANAGEMENT AREA MARKETING DIRECTOR - Sacramento, East Bay, Seattle and Colorado

The Area Marketing Director is responsible for collaborating with clients, Asset Managers, VP’s, Regional managers, and vendors. Using a digital marketing background, ILS’s, SEO, SEM and Yardi experience, this role serves as a service-oriented support to the Sr. and other Directors of Marketing. This role is responsible for developing and executing marketing strategies and objectives to increase leads, traffic, and resident retention for the communities within an assigned portfolio or area.

The Area Marketing Director generates creative solutions and demonstrates “out-of-the-box” thinking, applies design principles to translate concepts and information into images; manages and coordinates projects, maintains integrity of project plans and budget and communicates progress and changes to team members. The Area Director of Marketing oversees an annual marketing performance budget that exceeds 200k and will make independent decisions to spend this money based on performance and community needs.

The Area Director of Marketing is the support for the clients and community needs and decision making.

• Creates, implements, monitors, and modifies, the digital marketing plan for each community in the portfolio/area.
• Identifies and communicates improvements for the performance of current websites. Suggests color palettes, point of interest maps, SEO, UTM codes. Works with the Digital Marketing Manager to ensure completion.
• Evaluates leasing activity and occupancy at the communities, and recommends improvements for increased monthly performance.
• Runs Yardi or other external party reports to identify solutions to address and submits them to the client, VP, Regional and Community Managers.
• Conducts regular audits of sources, Google Analytics, and CRM reports.
• May prepare ROI and other reports for Director of Marketing, monthly, and/or to support client calls, weekly.
• Conducts monthly and quarterly performance calls with clients, Asset Managers and Regional Manager to address marketing needs and/or modifications needed to the approved budget.
• Creates and manages marketing budgets to align with client’s investment goals and property’s needs.
• Works, in partnership with the Director of Marketing and vendors, on signage and digital projects for lease-up and stabilized communities.
• Conducts quarterly site visits for all communities in portfolio/area. Completes marketing checklists and reports of items needing attention.
• Handles client requests and projects related to digital or print projects.
• As part of the property onboarding process, and as requested, oversees and collaborates with the Digital Marketing Managers on projects related to websites and/or other digital projects; both structural and visual, including formats, imagery, copy, color and use of logos.

• Three to five years of related marketing knowledge and a bachelor’s degree from a four-year college or university specializing in marketing or equivalent combination of education and experience.
• Prior marketing experience within multi-family property management.
• Advanced knowledge of Yardi modules including Voyager and Rent Café.
• Excellent knowledge of MS Office, including Word, Excel, PowerPoint, SharePoint.
• Experience with Adobe Acrobat.
• Knowledge of all file types and their uses.
• Experience in graphic design regarding fonts, color and balance - visual experience, as well as attributions for a visual and readable website. This is understood with experience and based on WCAG industry requirements.
• Use and understanding of Google analytics, SEO, SEM is necessary at this level.

Salary is $98,000/year plus incentive bonus and car allowance.

PLEASE APPLY ONLINE AT

Sares Regis Careers Website

EQUAL OPPORTUNITY EMPLOYER

All positions contingent on completion of successful background screen and drug test.

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